College of Journalism and Mass Communications Updated Strategies
Updated Strategies
The strategic planning task forces met on Jan. 8 to review and discuss our updated strategies and begin developing action steps. Please provide feedback on the updated distinctive capabilities, measures and strategies below.
Provide feedback for each task force one at a time below. Please complete and submit the feedback for each task force before moving on to the next one. Do not complete all feedback forms and wait to submit at the end.
Mission, Vision, Values
Distinctive Capability |
Vision: To be a national leader in experiential journalism and mass communication education. Mission: We nurture hungry minds to thrive in the ever-changing media and communication professions. Our inclusive “do from day one” experience is rooted in hard work, collaborative problem solving and the ethical pursuit of truth to uphold democracy. |
Values |
Value Statements: We nurture hungry minds: We exist to educate and empower the curious and creative media and communication professionals of tomorrow. We make every decision and measure every outcome based on how well it serves our students and educational purpose. Our graduates thrive: Our alumni permeate every sector of the media and communication industries. They are leaders, creators, strategists, and storytellers who live and work around the corner and around the world. Our professions are ever-changing: We prepare students to build careers that will grow and change with our industries by pairing foundational skills with global thinking, cutting-edge technology and innovative media applications. Our graduates face the future with confidence, prepared to nimbly evolve with the changing media landscape. We are an inclusive community: All are welcome here. We respect the dignity of humanity and advocate for social justice. We care for and encourage each other as we work together to create a better future. Our students do from day one: We live and breathe experiential learning. Every student engages in hands-on, industry-centric experiences in and out of the classroom to create a professional portfolio unique to their strengths, experiences and career aspirations. We believe in hard work: Our work ethic is paramount to our success. Grounded in research and critical thinking, our curriculum is rigorous and challenging to prepare students for demanding professions. We solve real problems: We value diversity of people and ideas to foster creativity and collaborative problem solving. We work with real clients and cover real stories in and out of the classroom. We pursue truth: The First Amendment gives us a unique responsibility to serve the needs of our diverse and democratic society. We pursue truth and report it fairly. We tell genuine stories with transparency and integrity. |
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External Operations
Distinctive Capability |
CoJMC is a home for world-class experiential and creative learning. We attract diverse students, faculty and staff who make an impact in their fields. We create a global network of donors, alumni and innovative professionals who build authentic, meaningful, life-long relationships that enrich the communities in Nebraska and beyond. |
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People & Internal Operations
Distinctive Capability | Our core is our people. Our students, faculty and staff are passionate, curious and collaborative, drawing on our strong Nebraska work ethic to create an evolving, innovative and inclusive environment for all to thrive. |
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Undergraduate Academic Operations
Distinctive Capability | Students will gain knowledge and professional skills in a community of learners, preparing them for the dynamic, diverse and global media industry from Day 1. |
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Graduate Academic Operations
Distinctive Capability | We offer an accessible graduate education through a rigorous professional and academic curriculum that suits our Big Ten Research 1 university and our outstanding student scholars. Our flexible program, steeped in a challenging but supportive environment, offers forward-thinking and tech-savvy coursework available both online and in person. |
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Scholarship & Creative Activity
Distinctive Capability | We research. We create. We collaborate. Our works are relevant, impactful, noted, and funded. We are thought leaders, strategists, writers, artists, and scholars. |
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Student Experiences & Experiential Learning
Distinctive Capability |
We connect with students on a personal level to provide a “students-first” learning environment by providing accessible, inclusive, ethical, supportive, innovative, and challenging experiential learning experiences in and out of the classroom based on concrete experience, reflective observation, abstract conceptualization, and active experimentation enhanced by industry partners that empower graduates with a professional advantage in their careers or advanced education. |
Strategies |
Students will complete an experiential learning credential that is based on the four components of Kolb’s model. At the heart of the credential is a guaranteed, personalized practicum within the college that spans multiple semesters. Another component is a polished collection of each student’s published work in the form of a portfolio. The portfolio can also include other experiences such as internships, volunteering, education abroad, etc. A professional mentoring program will match each student with a mentor from the industry, who will help students with their portfolio as they progress as students. The experiential learning credential will be granted after successful completion of a “Career Readiness Seminar,” where a panel of industry professionals and faculty will evaluate students’ portfolios.
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Comments and Feedback
All comments are anonymous and will be forwarded to the strategic planning committee.