ADPR Major

Put your ideas to work

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Students working together on laptop

Advertising & Public Relations

Studying advertising and public relations means more than just selling a product, it's about making a difference and communicating with purpose. It offers opportunities to be a storyteller, a graphic creator, a social media innovator and everything in between. You'll be working with real brands and clients, getting a taste of one of the fastest growing industries in the world, placing you strides ahead of the competition. You'll gain skills in creative problem-solving, critical thinking, strategic writing and decision-making in any area of emphasis. You can customize your major by focusing on one of five areas:

Brand Management
Media, Data, & Analytics
Creative
Public Relations
Global & Multicultural Communication
Do From Day One drawn text

Our students hit the ground running the minute they step into Andersen Hall. Your portfolio will build itself through each class, from an intro-level strategic writing course to a capstone experience with real clients.

  • Students work together on creative project
    ADPR students creatively express their ideas during a class activity with post-it notes.
  • Student design work
    Layout design project done by ADPR student Nicole Tubbesing for Communication Design classes.
  • Students pose while on field trip
    CoJMC Ad Club visiting the Nelnet office in Lincoln to talk with professionals in the communication industry.
Learn Heading script

Learn about public relations and crisis communications from Monique Farmer, an innovator in the advertising and public relations field.

See Monique's Credentials
Monique Farmer portrait
Work heading script

Meet Rachel, a CoJMC alum who writes about donuts at one of the largest advertising agencies in the world.

Meet Rachel
Rachel portrait
Get Dirty hand drawn words

Your major is more than what you get done in the classroom. At Nebraska, you will find plenty of ways to get your hands dirty with experiences through student clubs and organizations, learning communities and education abroad opportunities.

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PRSSA students holding awards
Public Relations Student Society of America

Develop award-winning PR campaigns and learn from professional mentors.

Ad Club students posing with work
Ad Club

Build your portfolio, explore local agencies and network with ad pros.

Jacht students posing for picture
Jacht

Work for real clients and get a taste of agency life.

Student Advisory Board members
Student Advisory Board

Amplify the voices of your peers.

Competition winners
National Competitions

Put your skills to the test on the national stage.

Jacht Ad Lab students posing for picture
CoJMC Ambassadors

Learn the ropes from experienced upperclassmen.

Learning Community photo
Learning Community

Live with freshman CoJMC students and meet professors and alumni with shared passions.
Study Abroad
Education Abroad

Add a chapter to your story by studying with classmates and professors across the globe.
College of Journalism facilities
Facilities

You're going to spend your college career creating big ideas, so we make sure you have the space and tools to bring them to life. Our dynamic home in Andersen Hall, our hip Jacht student agency office in the Haymarket and equipment checkout opportunities empower you to do just that.
Alex Fernando
Contact Alex with Questions

Alex Fernando
Recruiting Coordinator
402-472-0219
cojmcrecruitment@unl.edu

CoJMC Academic SUCCESS

Academic Advisors

From day one, you're paired with an advisor to help navigate your new college academic environment.

Career & internship Coach

Work with our career coach to strengthen your personal brand and learn about jobs and internships.

Sample 4 Year Plans

Graduating in four years at Nebraska is possible. Take a look at a sample four year plan for each of our majors.

EQUIPMENT checkout

You have stories to tell, and we want to make sure you have access to the best equipment.