College of Journalism & Mass Communications Public Insight Lab

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The University of Nebraska-Lincoln's Public Insight Lab catalyzes interdisciplinary social media research through:

  • Access: to state-of-the-art social and digital media analytics software
  • Expertise: of faculty and affiliates
  • Experiences: for students and faculty to engage in social media research

Based in the College of Journalism and Mass Communications, with support from the Social and Behavioral Research Consortium and in collaboration with the NU Public Policy center, we conduct social media research with collaborators across campuses and the community to power insights that inform action, fueled by cutting edge software and the skills of our faculty, students and affiliates.

The Public Insight Lab recently held a free Zoom workshop, Tools and Training for Social Media Research in Academia, with support from The University of Nebraska Lincoln's Social & Behavioral Sciences Research Consortium and the Methodology and Evaluation Research Core Facility. The agenda and speaker list is available here. The workshop attracted over 240 registrants from across the globe, spanning 50+ disciplines and 25+ universities and colleges. The videos from the workshop are available here to highlight and illustrate valuable approaches to and tools for social media research in academia.


Session One: Why social media matters

Five-minute Flashtalks from scholars at UNL, University of Alabama, Clemson, and Louisiana State University

The following videos are recordings from Session One:


Session Two: Exploring and harvesting social media data with Sprinklr

Dr. Valerie Jones, Associate Professor, College of Journalism and Mass Communications, UNL

Pranay Joshi, Success Manager, Sprinklr  

 

Session Three: From “big data” to “the right data”: Utilizing Sprinklr’s topic search functionality to harvest filtered social data

Dr. Brandon Boatwright, Assistant Professor, Dept. of Communication; Director of the Social Media Listening Center; Clemson University

 

Session Four: Designing and analyzing social media research

Dr. Jameson Hayes, Associate Professor of Advertising; Director of the Public Opinion Lab; University of Alabama

Contact Us

Have a social media-related project? Want to join our social media research meetings and user group? Got questions?

Contact Us

Research News

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Social media research workshop exceeds 240 registrants Wednesday, May 11, 2022 - 11:00am

The Public Insight Lab in the College of Journalism and Mass Communications hosted a free Zoom workshop “Tools and Training for Social Media Research” on May 6. Valerie Jones, director of the Public Insight Lab and CoJMC’s Seaton professor of journalism, and Lisa PytlikZillig, interim director of the UNL Social and Behavioral Sciences Research Consortium, were the workshop’s creators and moderators.

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social media graphic

The Public Insight Lab in the College of Journalism and Mass Communications will host a free Zoom workshop on May 6, with support from the UNL Social & Behavioral Sciences Research Consortium and the Methodology and Evaluation Core Facility. The workshop, “Tools and Training for Social Media Research,” will showcase current projects using social media research at UNL, the University of Alabama, Clemson and Louisiana State University.

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Cory Armstrong headshot

Cory Armstrong will join the UNL College of Journalism and Mass Communications as the associate dean for research and faculty affairs beginning in August 2022.

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