College of Journalism & Mass Communications Public Insight Lab
![Social Media Platform Icons](images/Sprinklr.png)
The University of Nebraska-Lincoln's Public Insight Lab catalyzes interdisciplinary social media research through:
- Access: to state-of-the-art social and digital media analytics software
- Expertise: of faculty and affiliates
- Experiences: for students and faculty to engage in social media research
Based in the College of Journalism and Mass Communications, with support from the Social and Behavioral Research Consortium and in collaboration with the NU Public Policy center, we conduct social media research with collaborators across campuses and the community to power insights that inform action, fueled by cutting edge software and the skills of our faculty, students and affiliates.
The Public Insight Lab recently held a free Zoom workshop, Tools and Training for Social Media Research in Academia, with support from The University of Nebraska Lincoln's Social & Behavioral Sciences Research Consortium and the Methodology and Evaluation Research Core Facility. The agenda and speaker list is available here. The workshop attracted over 240 registrants from across the globe, spanning 50+ disciplines and 25+ universities and colleges. The videos from the workshop are available here to highlight and illustrate valuable approaches to and tools for social media research in academia.
Browse the complete playlist of Public Insight Lab videos here or view individual sessions below.
Session One: Why social media matters
Five-minute Flashtalks from scholars at UNL, University of Alabama, Clemson, and Louisiana State University
The following videos are recordings from Session One:
- Intro to the Workshop
- Flashtalk video 2.1
- Flashtalk video 2.2
- Flashtalk video 2.3
- Flashtalk video 2.4
Session Two: Exploring and harvesting social media data with Sprinklr
Dr. Valerie Jones, Associate Professor, College of Journalism and Mass Communications, UNL
Pranay Joshi, Success Manager, Sprinklr
Session Three: From “big data” to “the right data”: Utilizing Sprinklr’s topic search functionality to harvest filtered social data
Dr. Brandon Boatwright, Assistant Professor, Dept. of Communication; Director of the Social Media Listening Center; Clemson University
Session Four: Designing and analyzing social media research
Dr. Jameson Hayes, Associate Professor of Advertising; Director of the Public Opinion Lab; University of Alabama
Contact Us
Have a social media-related project? Want to join our social media research meetings and user group? Got questions?
Research News
![Pocket Science graphic](https://journalism.unl.edu/styles/scale_768/public/news/images/pocket-science-tiktok-boling-web.png?itok=FETSS3gk)
Research highlights TikTok as tool in opioid harm reduction Wednesday, July 17, 2024 - 3:00pm
Led by Kelli Boling, assistant professor of advertising at the University of Nebraska–Lincoln, a group of researchers from the College of Journalism and Mass Communications and the Center for Rural Drug Addiction recently published a study examining the role of TikTok creators in promoting naloxone.
Full Story![Picture of a building](https://journalism.unl.edu/styles/scale_768/public/news/images/Andersen%20Hall%20%282%29.png?itok=iiODhawW)
CoJMC secures Nebraska Research Initiative grant to establish SMART-Lab Sunday, July 14, 2024 - 6:00pm
The College of Journalism and Mass Communications is proud to announce that it has received a grant of $101,376 from the Nebraska Research Initiative to support establishing the Social and Traditional Media Analytics and Research Tools Lab (SMART-Lab). This new facility will be a cornerstone for social and traditional media research, fostering interdisciplinary collaboration and providing invaluable resources for academic and industry partners.
Full Story![Kelli Boling, Assistant Professor of Advertising and Public Relations](https://journalism.unl.edu/styles/scale_768/public/news/images/boling-web%20%281%29.png?itok=M4dn8Dos)
Boling honored with Lillian Lodge Kopenhaver Early-Career Woman Scholar Award Wednesday, July 3, 2024 - 6:30am
Kelli Boling, an assistant professor in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln, was selected to receive the 2024 Lillian Lodge Kopenhaver Early-Career Woman Scholar Award.
Full Story