College of Journalism & Mass Communications Public Insight Lab

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The University of Nebraska-Lincoln's Public Insight Lab catalyzes interdisciplinary social media research through:

  • Access: to state-of-the-art social and digital media analytics software
  • Expertise: of faculty and affiliates
  • Experiences: for students and faculty to engage in social media research

Based in the College of Journalism and Mass Communications, with support from the Social and Behavioral Research Consortium and in collaboration with the NU Public Policy center, we conduct social media research with collaborators across campuses and the community to power insights that inform action, fueled by cutting edge software and the skills of our faculty, students and affiliates.

The Public Insight Lab recently held a free Zoom workshop, Tools and Training for Social Media Research in Academia, with support from The University of Nebraska Lincoln's Social & Behavioral Sciences Research Consortium and the Methodology and Evaluation Research Core Facility. The agenda and speaker list is available here. The workshop attracted over 240 registrants from across the globe, spanning 50+ disciplines and 25+ universities and colleges. The videos from the workshop are available here to highlight and illustrate valuable approaches to and tools for social media research in academia.

Browse the complete playlist of Public Insight Lab videos here or view individual sessions below.

Session One: Why social media matters

Five-minute Flashtalks from scholars at UNL, University of Alabama, Clemson, and Louisiana State University

The following videos are recordings from Session One:

Session Two: Exploring and harvesting social media data with Sprinklr

Dr. Valerie Jones, Associate Professor, College of Journalism and Mass Communications, UNL

Pranay Joshi, Success Manager, Sprinklr  


Session Three: From “big data” to “the right data”: Utilizing Sprinklr’s topic search functionality to harvest filtered social data

Dr. Brandon Boatwright, Assistant Professor, Dept. of Communication; Director of the Social Media Listening Center; Clemson University


Session Four: Designing and analyzing social media research

Dr. Jameson Hayes, Associate Professor of Advertising; Director of the Public Opinion Lab; University of Alabama

Contact Us

Have a social media-related project? Want to join our social media research meetings and user group? Got questions?

Contact Us

Research News

Jessica Walsh, assistant professor of journalism
Walsh launches Nebraska News Map project Monday, February 26, 2024 - 11:45am

Jessica Walsh, an assistant professor of journalism at the University of Nebraska-Lincoln College of Journalism and Mass Communications, received funding to support her research project, “Nebraska News Map: Understanding local news access and community news needs.”

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Jemalyn Griffin, assistant professor of practice; Changmin Yan, associate professor

Advertising and public relations faculty members at the College of Journalism and Mass Communications Jemalyn Griffin, assistant professor of practice, and Changmin Yan, associate professor, are co-principal investigators on the Grand Challenges Catalyst Award project "Inspiring Outcomes for Children through Equitable Early Childhood Education Experiences."

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AI Graphic

Advancements in artificial intelligence, or AI, raise the likely transformation of our democratic systems. AI-driven tools may potentially help in election administration, but AI’s vast power to rapidly synthesize, regenerate, and spread content in the form of disinformation risks new dangers to democracy, including election integrity.

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