College of Journalism & Mass Communications Public Insight Lab

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The University of Nebraska-Lincoln's Public Insight Lab catalyzes interdisciplinary social media research through:

  • Access: to state-of-the-art social and digital media analytics software
  • Expertise: of faculty and affiliates
  • Experiences: for students and faculty to engage in social media research

Based in the College of Journalism and Mass Communications, with support from the Social and Behavioral Research Consortium and in collaboration with the NU Public Policy center, we conduct social media research with collaborators across campuses and the community to power insights that inform action, fueled by cutting edge software and the skills of our faculty, students and affiliates.

The Public Insight Lab recently held a free Zoom workshop, Tools and Training for Social Media Research in Academia, with support from The University of Nebraska Lincoln's Social & Behavioral Sciences Research Consortium and the Methodology and Evaluation Research Core Facility. The agenda and speaker list is available here. The workshop attracted over 240 registrants from across the globe, spanning 50+ disciplines and 25+ universities and colleges. The videos from the workshop are available here to highlight and illustrate valuable approaches to and tools for social media research in academia.

Browse the complete playlist of Public Insight Lab videos here or view individual sessions below.

Session One: Why social media matters

Five-minute Flashtalks from scholars at UNL, University of Alabama, Clemson, and Louisiana State University

The following videos are recordings from Session One:

Session Two: Exploring and harvesting social media data with Sprinklr

Dr. Valerie Jones, Associate Professor, College of Journalism and Mass Communications, UNL

Pranay Joshi, Success Manager, Sprinklr  


Session Three: From “big data” to “the right data”: Utilizing Sprinklr’s topic search functionality to harvest filtered social data

Dr. Brandon Boatwright, Assistant Professor, Dept. of Communication; Director of the Social Media Listening Center; Clemson University


Session Four: Designing and analyzing social media research

Dr. Jameson Hayes, Associate Professor of Advertising; Director of the Public Opinion Lab; University of Alabama

Contact Us

Have a social media-related project? Want to join our social media research meetings and user group? Got questions?

Contact Us

Research News

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The College of Journalism and Mass Communications is proud to announce that it has received a grant of $101,376 from the Nebraska Research Initiative to support establishing the Social and Traditional Media Analytics and Research Tools Lab (SMART-Lab). This new facility will be a cornerstone for social and traditional media research, fostering interdisciplinary collaboration and providing invaluable resources for academic and industry partners. 

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Kelli Boling, Assistant Professor of Advertising and Public Relations

Kelli Boling, an assistant professor in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln, was selected to receive the 2024 Lillian Lodge Kopenhaver Early-Career Woman Scholar Award.

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Running towards the fire poster

The University of Nebraska-Lincoln proudly announces that "Running Towards the Fire – A War Correspondent's Story" was awarded the Grand Prize for best TV documentary at the Marina del Rey Film Festival on June 27. Gilbert and Martha Hitchcock Professor of Journalism Barney McCoy directed the film.  

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