College of Journalism & Mass Communications Public Insight Lab

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The University of Nebraska-Lincoln's Public Insight Lab catalyzes interdisciplinary social media research through:

  • Access: to state-of-the-art social and digital media analytics software
  • Expertise: of faculty and affiliates
  • Experiences: for students and faculty to engage in social media research

Based in the College of Journalism and Mass Communications, with support from the Social and Behavioral Research Consortium and in collaboration with the NU Public Policy center, we conduct social media research with collaborators across campuses and the community to power insights that inform action, fueled by cutting edge software and the skills of our faculty, students and affiliates.

The Public Insight Lab recently held a free Zoom workshop, Tools and Training for Social Media Research in Academia, with support from The University of Nebraska Lincoln's Social & Behavioral Sciences Research Consortium and the Methodology and Evaluation Research Core Facility. The agenda and speaker list is available here. The workshop attracted over 240 registrants from across the globe, spanning 50+ disciplines and 25+ universities and colleges. The videos from the workshop are available here to highlight and illustrate valuable approaches to and tools for social media research in academia.

Browse the complete playlist of Public Insight Lab videos here or view individual sessions below.

Session One: Why social media matters

Five-minute Flashtalks from scholars at UNL, University of Alabama, Clemson, and Louisiana State University

The following videos are recordings from Session One:

Session Two: Exploring and harvesting social media data with Sprinklr

Dr. Valerie Jones, Associate Professor, College of Journalism and Mass Communications, UNL

Pranay Joshi, Success Manager, Sprinklr  


Session Three: From “big data” to “the right data”: Utilizing Sprinklr’s topic search functionality to harvest filtered social data

Dr. Brandon Boatwright, Assistant Professor, Dept. of Communication; Director of the Social Media Listening Center; Clemson University


Session Four: Designing and analyzing social media research

Dr. Jameson Hayes, Associate Professor of Advertising; Director of the Public Opinion Lab; University of Alabama

Contact Us

Have a social media-related project? Want to join our social media research meetings and user group? Got questions?

Contact Us

Research News

Ciera graphic
Designing Effective Health Messaging with Ciera Kirkpatrick Wednesday, November 16, 2022 - 1:00pm

As the pandemic settled in, Ciera Kirkpatrick was a new mom working on her doctorate, a double challenge added to the already tall order of first-time motherhood. Kirkpatrick reflected her experience in her dissertation, studying how social media depictions of motherhood can affect how women perceive their own experience. It informs her broader interest in how media messages influence people’s health-related decisions.

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Valerie Jones at the research slam
Jones wins the Faculty Research and Creative Activity Slam Wednesday, November 16, 2022 - 11:15am

Valerie Jones, Seaton Distinguished Professor of advertising and public relations, was voted the winner by attendees, earning a $1,000 prize to go toward her research at the fifth annual Faculty Research and Creative Activity Slam.

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Jessica Walsh
Walsh named Center for Transformative Teaching Ambassador Thursday, November 10, 2022 - 2:15pm

College of Journalism and Mass Communications assistant professor Jessica Walsh has been named a Center for Transformative Teaching (CTT) Ambassador. Walsh completed the ambassador level of the Reflective Practitioner Program.

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