This course will use international leagues and relationships to examine how the sports, media and entertainment business operates outside of the U.S. We will look at how these international sports media are working to get into the American market. The course consists of lectures, both from UNL faculty and guest lecturers; coverage of professional soccer matches in Spain; production of media content; visits to sites where media content is produced, where sports entities are headquartered, and where media messages are managed (e.g., ad agencies, public relations firms, television networks). Students will earn three UNL credit hours for the special topics course SPMC 391. Questions can be sent to John Shrader.
In the U.S. media, the British Monarchy is often portrayed as excessive and unnecessary. Yet, we continue to consume shows like Bridgerton and Downton Abbey, and we follow the marriages, births, funerals, and misdeeds of the Royal Family like the unstoppable train wreck that they are. While it may seem like entertainment to us, in 2021, it’s estimated that the Royal Family cost British taxpayers $102.4 million dollars. British Royals are global celebrities, and their status is the brand of a nation. This course will take a deep dive into the Royal Family that has captured worldwide interest for centuries. We will explore how this family has anchored a country in celebrity, materialism, and aspiration through mastering branding, influence, and social media. Digging deeper, we will examine how race and gender play into the customs, traditions, and branding of the monarchy. As we better understand the family, the culture, and the traditions, we will evaluate the social media successes and missteps that illuminate best practices for brands. In the end, we will take ourselves back to that fateful day in 1773 when a few rogue colonists decided to “dump the tea into the sea” to anger King George and ask ourselves, if we are no longer a British colony, why are we so captivated by the brand that the Royal Family has created? Students will earn three UNL credit hours for the special topics course ADPR 391. Questions can be sent to Kelli Boling or Kelli Britten.