Research and Creative Activity Areas of Excellence
We seek to understand how the media influence the public’s knowledge and understanding of heath-related issues and how strategic communicators can design messages to positively influence healthy behavior.
We seek to advance knowledge generation for the advertising and public relations industry and to advance scholarly and professional projects.
Social, Digital and Emerging Media
We seek to gain insight into how emerging trends and tools in media can positively benefit organizations and society.
We explore current topics related to the sports industry, including the use of emerging media to recruit athletes and students, attract fans and enhance the viewing experience and the development and effects of legalized betting and growth of esports.
We seek to elevate our collective understanding on topics of public interest and concern through media like television, radio, podcasts, photography and documentaries.
We seek to expand our understanding of how media portrays traditionally marginalized communities and how media impacts social justice issues.