Research and Creative Activity Areas of Excellence
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Crisis Communication and Media Advocacy
We seek to understand how organizations have communicated to their stakeholders and make recommendations for best practices in future crises.
Health Communication
We seek to understand how the media influence the public’s knowledge and understanding of heath-related issues and how strategic communicators can design messages to positively influence healthy behavior.
The Experts
Strategic Communication
We seek to advance knowledge generation for the advertising and public relations industry and to advance scholarly and professional projects.
Sports Communication
We explore current topics related to the sports industry, including the use of emerging media to recruit athletes and students, attract fans and enhance the viewing experience and the development and effects of legalized betting and growth of esports.
The Experts
The Experts
Brands and Branding
We seek to understand the role of brands in today’s society, including for-profit, non-profit and personal brands.
The Experts
International Communication
We seek to understand the nuances of culture and its effects on messaging in an increasingly global marketplace.
The Experts
Environmental Communication
We seek to elevate the public discourse by improving the understanding of our environment and issues related to water, food security and climate change.
The Experts
The Experts
Depth Reporting
We seek to elevate our collective understanding on topics of public interest and concern through media like television, radio, podcasts, photography and documentaries.
The Experts
The Experts
Social Justice
We seek to expand our understanding of how media portrays traditionally marginalized communities and how media impacts social justice issues.
Social, Digital and Emerging Media
We seek to gain insight into how emerging trends and tools in media can positively benefit organizations and society.
The Experts
The Experts