Research and Creative Activity Areas of Excellence

Student working on laptop
Charting Our Future
Crisis Communication and Media Advocacy

We seek to understand how organizations have communicated to their stakeholders and make recommendation for best practices in future crises.

Charting Our Future
Health Communication

We seek to understand how the media influence the public’s knowledge and understanding of heath-related issues and how strategic communicators can design messages to positively influence healthy behavior.

Charting Our Future
Strategic Communication

We seek to advance knowledge generation for the advertising and public relations industry and to advance scholarly and professional projects.

Charting Our Future
Social, Digital and Emerging Media

We seek to gain insight into how emerging trends and tools in media can positively benefit organizations and society.

Charting Our Future
Sports Communication

We explore current topics related to the sports industry, including the use of emerging media to recruit athletes and students, attract fans and enhance the viewing experience and the development and effects of legalized betting and growth of esports.

Charting Our Future
Brands and Branding

We seek to understand the role of brands in today’s society, including for-profit, non-profit and personal brands.

Charting Our Future
International Communication

We seek to understand the nuances of culture and its effects on messaging in an increasingly global marketplace.

Charting Our Future
Environmental Communication

We seek to elevate the public discourse by improving the understanding of our environment and issues related to water, food security and climate change.

Charting Our Future
Depth Reporting

We seek to elevate our collective understanding on topics of public interest and concern through media like television, radio, podcasts, photography and documentaries.

Charting Our Future
Social Justice

We seek to expand our understanding of how media portrays traditionally marginalized communities and how media impacts social justice issues.