Special topic courses are new or emerging classes offered for three credit hours during a regular academic session - fall, spring or summer semesters.
Register in MyRed.
ADPR 491.002 | 3 credit hours | Online May 18 - July 10Social Intelligence
Every day millions of people across the globe discuss brands on social media, write reviews, post on reddit and YouTube and share their life experiences online. These online posts are key signifiers for businesses, brands and organizations to utilize social listening to track, analyze and respond to what's being said about them. Social listening allows businesses and organizations to track online sentiment, adjust strategies in real time, provide the best customer service, identify influencers, gain insight on their competitors and even find new sales leads. This course will equip you with the strategies and tools needed establish a social listening program to achieve business and organizational goals.Faculty: Tyler Thomas
ADPR 491.001 | 3 credit hours | MWF 12:30-1:20 p.m.Event Planning
Owned branded experiences are popping up everywhere. From conferences and trade shows to activations and on-site experiences, connecting with the consumer can provide a lasting experience in a physical space. Branded experiences can promote awareness, purchases and loyalty. This course will explore the purpose of an owned experience and experiential marketing. The students will explore the psychology and anatomy of experiential opportunities for brands. It will allow you to plan an end-to-end branded experience for a brand, while giving you the tools to critique them too. You will gain an understanding of pre-planning, logistics, budgeting, execution and post-event follow up for event planning that can be translated across industries.Faculty: Kelli Britten
JOUR 491.002 | 3 credit hours | TR 3:30-4:45 p.m.Political Campaign Communication
Dive into the strategy and execution of a political campaign. Study the roles of campaign staff, hear from campaign experts, discuss/evaluate the current Presidential and Nebraska U.S. Senate campaigns. And then run your own campaigns. As a group, you’ll be assigned a fictional candidate for Congress, and you’ll have to play your own role as campaign staff. Simulate the activities of a campaign week-by-week, and develop the strategy that goes into each component. Gain an understanding for how the activities of a political campaign parallel the roles/activities for clients in a public relations, advertising or public affairs firm.Faculty: Deb Fiddelke
JOMC 391.001 | 3 credit hours | TR 2:00-3:15 p.m.The Presidential Election and the Media
This course will examine Election 2020 from a media perspective -- traditional legacy media such as newspapers (online), radio and TV. It will also explore social media, and examine the rhetoric, campaigns, and semiotics of the election.Faculty: Maria Marron
JOMC 491/891.001 | 3 credit hours | MW, 1:30-3:20 p.m.Investigating Climate Change
Apply to be a part of the College of Journalism and Mass Communications' award-winning Depth Reporting program during Spring semester 2020 where you will explore the Earth's changing climate and what it means for our future. Telling this story will require an energetic team of writers, photographers, videographers, graphic artists, social media managers, web designers and data researchers. It will also require an additional group of students whose passion and fervor for the project will help make for a better world. Undergraduate and graduate majors from all UNL colleges are encouraged to apply
Faculty: Joe StaritaApply Now
Grad Only Fall 2020
JOMC 891.792 | 3 credit hours | Online Oct. 26 - Dec.18Social Media and the Digital Landscape
Social Media continues to transform and disrupt our digital world on a daily basis. A million new social media users are born every day and on average, people around the world spend 15 hours a week on social media. This course introduces students to the idea of social influence and how social media trends are changing the way information flows into our society. Through Socratic-based discussions, students will explore the impact of social media on global political and social change movements.
Preferred pre-requisites: Students will be required to critically, think, analyze and write at an advanced level so at least an introductory writing course is recommended, for example: English 150/151, ADPR 221, JOUR 200A or JOUR 200B.Faculty: Jemalyn Griffin
JOMC 891.791 | 3 credit hours | Online Aug. 24 - Oct.16Data Analysis for Media Professionals
Many people consider data analysis the heart and soul of quantitative research. It’s a stage of research that can be thrilling and heartbreaking at the same time. For me, data analysis is like opening presents – finally, after a long wait, data analysis lets you look inside the box! But looking inside the box doesn’t mean tearing into the wrapping paper without any delicacy. Data analysis involves strategy, reflection, and interpretation.
Preferred pre-requisites: Students will be required to critically, think, analyze and write at an advanced level so at least an introductory writing course is recommended, for example: English 150/151, ADPR 221, JOUR 200A or JOUR 200B.Faculty: Changmin Yan