Investing in a Big Ten master's degree in integrated media communications strengthens your credentials for the rapidly growing advertising and public relations industries. Set yourself apart from the competition through applicable courses, expert faculty and a flexible program. No test scores required for admission. With a focus on industry relevance, the program evolves continuously, ensuring a customizable graduate journey. Create your future through applicable courses, expert faculty and a flexible program.
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The Integrated Media Communications program consists of 30 credit hours, comprised of 4 core courses and 6 elective courses. You can complete the program in as quickly as 6 semesters, while enrolled part-time.
Core Courses (12 Credit Hours)
ADPR 830: Strategic Communications: Advertising Issues and Strategies
ADPR 881: Advertising and Public Relations Research
ADPR 884: Brands and Branding
ADPR 930: Integrated Media Communications Capstone Seminar
Electives and Specializations (18 credit hours)
Courses can apply to a certificate or specialization.
ADPR 834: Digital Insights and Analytics
ADPR 837: International/Multicultural and Public Relations
ADPR 838: Global Advertising
ADPR 850: Public Relations Management and Case Studies
ADPR 857: Crisis Management in Corporations and Nonprofits
ADPR 866: Social Media Theory and Practice
JRGD 901: Ethics and Issues in Mass Communication
JOMC 862: The Social Media Landscape
SPMC 875: Sports Promotion and Engagement
SPMC 876: Planning for Sports Event Production
SPMC 877: Content Strategy in Sports Promotion
SPMC 878: Social and Digital Media for Sports Promotion
Admission Requirements
The Integrated Media Communications program accepts applications year-round and admits students on a rolling basis for the fall, spring, and summer semesters.
A completed Graduate School application includes the following:
- Official transcripts from all institutions previously attended
- Completed graduate school application and application fee
- Verification of English proficiency is required if native language is not English
- GRE or GMAT scores are NOT required
- Current resume
- Three professional or academic references
- Statement of purpose
- Portfolio of work that demonstrates your ability to gather, analyze and communicate information
Application Deadlines
Fall (August) Start
Priority Admission: July 1
Admission Deadline: August 1
Spring (January) Start
Priority Admission: November 1
Admission Deadline: December 1
Summer (May) Start
Priority Admission: April 1
Admission Deadline: April 25
Tuition, Fees, and Financial Aid
Graduate tuition is assessed by the credit hour and the program. Professional programs may differ. See below for a full listing of the tuition rates that apply to the Engineering Management program. Learn more about tuition and fees at the University of Nebraska-Lincoln, including all estimated cost components.
Students are encouraged to:
File the Free Application for Federal Student Aid (FAFSA) form by the deadline to determine their eligibility for federal and state funds as well as scholarships.
Check with your employer to see if they provide financial support for earning your graduate degree.
*The following tuition and fees were posted for the 2023-24 academic year. Rates are subject to change and will be posted on this page as soon as possible.
| ||||||
| Per Credit Hour | 3 Credit Hours |
|
| Per Credit Hour | 3 Credit Hours |
Online Tuition | $365.00 | $1,095.00 |
| Online Tuition | $724.00 | $2,172.00 |
Fees included in Online Tuition and Fees |
| Fees included in Online Tuition and Fees | ||||
Technology Fee | $11.00 | $33.00 |
| Technology Fee | $11.00 | $33.00 |
Library Fee | $8.25 | $24.75 |
| Library Fee | $8.25 | $24.75 |
Online Course Fee | $35.00 | $105.00 |
| Online Course Fee | $35.00 | $105.00 |
Registration Fee |
| $20.00 |
| Registration Fee |
| $20.00 |
University Program and Facility Fees* | Waived | Waived |
| University Program and Facility Fees* | Waived | Waived |
Total Online Tuition and Fees | $419.25 | $1,277.75 |
| Total Online Tuition and Fees | $778.25 | $2,354.75 |
* The University Program and Facility Fees are only waived for online courses
In accordance with Federal Financial Aid requirements, Nebraska provides an estimated Cost of Attendance as a standardized estimate of the overall cost of the University of Nebraska-Lincoln for a specific period. It represents the best estimate of expenses a student might expect to incur.
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