Sports Communication Major

Tackle real life experiences

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Students operating camera at a basketball game

Sports Media & Communication

Interested in a mix of broadcasting, public relations, advertising, journalism and showing up hours before and staying long after the big game? Then you're in the right place. Sports media and communication focuses on the ins and outs of how to succeed in the world of sports. It's not conditioning for the NFL draft, but gaining valuable skills in reporting, marketing and engaging fans. No matter which direction you go, you will learn creative problem-solving, critical thinking, excellent writing and strategic decision-making. Take classes in:

SPORTS MEDIA RELATIONS
SPORTS BROADCASTING
SPORTS JOURNALISM
SPORTS DATA & ANALYTICS
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Our students hit the ground running the minute they step into Andersen Hall. Your portfolio will build itself through each class, from an intro-level sports writing course to covering the Nebraska football spring game.

  • Folder showing collaboration with FoxU
    Nebraska students turned a real world challenge for FOX Sports U into an award–winning campaign.
  • Student standing on football field
    At this year's Red-White Spring game, Kassidy Otteman had an amazing hands-on experience working on the sidelines and learning about sports promotion and events.
  • Student doing on-screen broadcast
    Tommy Rezac covers local and national sports news for the weekly student produced TV program Star City News.
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Get ahead of the game with professor Frauke Hachtmann, a native of Germany and former Husker student–athlete with published work in the International Journal of Sports Communication and experience in international advertising.

See Frauke’s Credentials
Frauke Hachtmann portrait
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Meet Mike Schaefer, a sportswriter whose job combines his passion for writing and love for Nebraska football.

See how Mike got there
Mike Schaefer portrait
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Your major is more than what you get done in the classroom. At Nebraska, you will find plenty of ways to get your hands dirty with experiences through student clubs and organizations, learning communities and education abroad opportunities.

Students in press box at football spring game
Spring Football Game

Take the field at the annual Red-White Spring Game to experience what it’s like to be a sports communication professional.

Ad Club students posing with work
Friends of KRNU

Get involved in creative production and promotion of the campus radio station 90.3 FM.

Fox Sports U giving presentation
FOX Sports U

Warm up for the big leagues working with a national client.

Student Advisory Board members
Student Advisory Board

Amplify the voices of your peers.

Competition winners
National Competitions

Put your skills to the test on the national stage.

Jacht Ad Lab students posing for picture
CoJMC Ambassadors

Learn the ropes from experienced upperclassmen.

CoJMC Academic SUCCESS

Academic Advisors

From day one, you're paired with an advisor to help navigate your new college academic environment.

Career & internship Coach

Work with our career coach to strengthen your personal brand and learn about jobs and internships.

EQUIPMENT checkout

You have stories to tell, and we want to make sure you have access to the best equipment.