Sports Communication Major

Sports Media and Communication

Student looking through camera monitor at sporting event
The sports media and communication major in the College of Journalism and Mass Communications (CoJMC) provides a wide range of coursework and experiential learning opportunities in reporting, writing, broadcast production, social media, marketing, media relations and promotions.

The Nebraska Difference


Do From Day One


Get Hands-on Experience


Find Your Academic Community

Professsor talking to students in classroom

Program Features

The Experience Lab

Work with faculty liaisons and professional mentors to build your academic skill set and explore your interests in one of CoJMC’s media outlets, like UNLimited Sports. UNLimited Sports is a student-run publication in which you can be a media professional on the sidelines or in the broadcast booth. Write and report stories, interview athletes or gather content at sporting events.  

Student Organizations

Sports Media Club is a great way to get involved, network with other students and learn more about what it’s like to work in the sports media career field. Tour organizations like Hudl, a sports technology company based in Lincoln, and hear from Husker alumni and professionals who work in athletics. 

Learning Communities

In CoJMC’s two learning communities, Media Smarts and Press Box, students live together and learn together as they prepare for the future through academic, social and professional activities, events and media field trips to learn from professionals in the industry. 

Students announcing a basketball game courtside

Notable Courses

Introduction to Sports Media and Communication (SPMC 150)

Examines the primary concepts and conflicts in contemporary sports communication.

Beginning Sports Writing for News and Promotion (SPMC 250)

Introduction to a variety of writing styles and techniques to develop effective sports-oriented communications for diverse audiences and media.

Sports Writing and Reporting (SPMC 326)

Sports reporting through clear writing; principles of sports stories; thinking critically about sports media; fundamentals of good reporting and writing apply to sports.

Sports Data Visualization and Analytics (SPMC 350)

Using brainpower and software to understand and analyze raw data related to sports.

Sports Broadcasting (BRDC 375)

Broadcast sports reporting; play-by-play sports reporting.

Sports Media Relations and Promotions (SPMC 464)

Issues in sports media relations and integrated marketing communications. Background of the unpredictable nature of the sports industry and relationships with the media.

Huskers Do Big Things


  • Student intern, HuskerVision
  • Content production intern, Hudl
  • Social media intern, Lincoln Saltdogs
  • Camera operator, Lincoln Stars
  • Production intern, Huskers Radio Network
  • Marketing and fan experience intern, Sporting Kansas City


  • Associate producer, NFL Network
  • News and sports reporter, News Channel Nebraska
  • Associate director of photography, Florida Gators
  • Assistant director of marketing and fan experience, University of Nebraska–Lincoln Athletic Department
  • Sports reporter, The Grand Island Independent
  • Social media specialist, ESPN

Graduate Schools

  • M.A., Integrated Media Communications, University of Nebraska–Lincoln
  • M.A., Sports Administration, Northwestern University
  • M.A., Journalism, University of Missouri
  • M.M.C, Master of Mass Communication, Arizona State University

Outside the Classroom


Academics & Experiential Learning

  • The checkout room in Andersen Hall has any type of equipment you need to create media for class or personal projects, from various types of cameras and lighting equipment to audio recorders and production mixers.

Career Preparedness

  • An in-house Career Development Specialist is available to help you with career preparedness. Discuss internships, careers, resumes, cover letters and even practice with mock interviews.
  • Most students end their collegiate careers with multiple jobs and internships under their belts. 


  • Find your academic community as you connect with students, faculty and staff who will lead you to new opportunities in and out of the classroom. 
  • Become a CoJMC Ambassador to share your story with prospective students and build leadership and communication skills.

Have Questions? We're Here to Help

If you have questions about the Sports Media and Communication major or navigating the application process, contact us.

Alex Fernando portrait
Contact Name
Alex Fernando
Contact Title
Assistant Director of Recruitment