Pop-up Classes

JOMC 292.PO1 | 1 credit | P/NP How To Get Your Drone LicenseONLINE 1/3/23-1/20/23

Drones are becoming a very useful tool in newsrooms to report on stories large and small. They're becoming a common element in video production environments, agriculture, construction, law enforcement and search and rescue, among others. But if you want to fly a drone for your job, you've got to get an FAA license first. While it isn't hard, it does require work on your part. It takes knowing the materials, which aren't the most straightforward you'll find. It helps to have a guide. That's what this class is all about.

JOMC 492/892.PO1 | 1 credit | P/NP Branding Yourself in Today's MarketONLINE 1/3/23-1/20/23

This online synchronous pop-up course will explore strategies in better understanding how to brand yourself in today's ever-changing market. One of the best ways to articulate your skills, experience, knowledge, and overall worth in today’s competitive job market is to create a personal brand that helps you stand out in the crowd. Learn how to formulate your own value proposition and convey your knowledge, skills, and abilities to prospective employers. This course will leverage relevant social media platforms and other online portfolio tools to help you reframe how you approach your personal brand.

JOMC 392.PO1 | 1 credit | P/NP The "Reel" Deal-Instagram for StorytellingONLINE 1/3/23-1/20/23

1 billion people use Instagram across the globe each and every month, spending an average of 30 minutes per day. 500 million people use Instagram stories every day and nearly 50% of people have visited a website to make a purchase after seeing a product or service. In the U.S., 26% of people aged 18 to 24 have recently used Instagram specifically to access coronavirus news. The platform provides countless opportunities for brands, businesses and organizations, from non-profits and for profits to large news organizations to tell stories and connect a message with a consumer. In this course, students will take a deep dive into the Instagram platform researching best practices, ethics and learning the ins and out of how to create and measure content. Students will learn and create content for the grid, stories, IGTV, reels, Instagram live and eCommerce to best leverage the platform to accomplish strategic communication goals.

JOMC 292.791 | 1 credit | P/NP The Super Bowl of AdvertisingONLINE 1/23/23-2/25/23

In this class, we will take a look at the history of Super Bowl advertising, examine the game-changing ads that became part of the cultural zeitgeist, and discuss many of the hits, misses and buzz-generating campaigns throughout the years. Because the class takes place during Super Bowl LVII, we’ll also stay on top of the industry hype leading up to the game, do a post-game analysis of the winners and losers, and try to answer the question, “Is it really worth $5 million for just 30-seconds or is it nothing more than a flex on the part of clients and agencies with big budgets and even bigger egos?”

JOMC 192.791 | 1 credit hour | P/NP Essential Techniques in Meditation and MindfulnessONLINE 1/23/23-2/25/23

Get started with an introduction to mindfulness and meditation for career development, learning, resilience, and focus. This experiential-based five-week beginners class invites students to 1) explore awareness practices, 2) develop reflections on meditations, 3) engage in dialogue with peers, 4) and experiment with mindfulness-based activities. The course examines breath awareness, body scans, sensory meditations, working with anchors, and self-compassion. Assignments establish weekly mindfulness and meditation practices, and reflections for deepening awareness, insight, and concentration. Students study research in gratitude, stress-reduction, positivity, optimism, calm, presence, happiness, and joy.

JOMC 192.952 | 1 credit hour | P/NP Military Public AffairsSat 8:30 am - 5:00 pm 2/4, 2/11

Military Public Affairs will provide a unique perspective on public relations strategies and tactics. Students will learn from current and retired military officers about the challenges and opportunities faced by public affairs officers in the armed services and engage in case-based analysis and public communication strategy.

JOMC 392.791 | 1 credit | P/NP The "Reel" Deal-Instagram for StorytellingONLINE 3/20/23 – 4/21/23

1 billion people use Instagram across the globe each and every month, spending an average of 30 minutes per day. 500 million people use Instagram stories every day and nearly 50% of people have visited a website to make a purchase after seeing a product or service. In the U.S., 26% of people aged 18 to 24 have recently used Instagram specifically to access coronavirus news. The platform provides countless opportunities for brands, businesses and organizations, from non-profits and for profits to large news organizations to tell stories and connect a message with a consumer. In this course, students will take a deep dive into the Instagram platform researching best practices, ethics and learning the ins and out of how to create and measure content. Students will learn and create content for the grid, stories, IGTV, reels, Instagram live and eCommerce to best leverage the platform to accomplish strategic communication goals.

JOMC 192.951 | 1 credit | P/NP Public Relations Strategy and Non-Profit OrganizationsT 5:30-8:20pm 3/21/33 - 4/18/22

Public relations work in the nonprofit sector is crucial to the success of an organization. Growth in nonprofit work is steadily increasing, which means PR is needed. In this course, we will focus on best practices and principles that contribute to the success of public relations at nonprofit organizations. It will also cover the importance of storytelling, fundraising, attracting, and gaining good media coverage, building a social media presence, and crisis management. Students will explore the work of a nonprofit of their choice, critique and discuss a recent nonprofit crisis, and hear from current PR professionals who work in the nonprofit industry.