à la carte workshops The Influence of Social Media
About the workshop
A million new social media users are born every day and on average, people around the world spend 15 hours a week on social media. In 2018 alone, social media advertising revenue yielded ~$51.3 billion USD (Hootsuite, 2019). This one-hour workshop introduces students to the idea of social influence and how social media trends are changing the way information flows in our society. We will discuss how social media goes beyond personal profiles and how companies are utilizing social media platforms in advertising and public relations.
Learning Objectives
- To explore prominent and emerging social media trends
- To examine mechanisms of social influence in advertising
- To learn how social media impacts public relations and branding
Faculty Lead: Jemalyn Griffin
Jemalyn Griffin is an assistant professor of practice in advertising and public relations in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln.
Before joining the University of Nebraska–Lincoln, Jemalyn served as the director of content & digital marketing services for the Harvard University Division of Continuing Education. She has also held positions in digital marketing and public relations at The Rock Church, San Diego, CA; the University of Nebraska-Lincoln, Lincoln, NE and the Alexander Hamilton Scholars, Brooklyn, NY.
Griffin has a bachelor's degree in journalism from San Diego State University and a master's degree in integrated media communications from the University of Nebraska-Lincoln.
If the faculty lead is not available to teach a workshop, another qualified faculty member will be arranged.
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Contact Alex with Questions
Alex Fernando
Recruiting Coordinator
402-472-0219
cojmcrecruitment@unl.edu