The Advertising Educational Foundation has selected advertising and public relations assistant professor (Bryan) Ming Wang for a two-week Visiting Professor Program fellowship.
Wang will spend two weeks with Grey Advertising in New York City from June 2 to 13. Grey comprises more than 1,000 people between the New York City flagship of their 96-country network and Grey San Francisco.
Wang is an assistant professor in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln. His teaching specialties include strategic communication, new media and quantitative research methodology. At University of Nebraska–Lincoln he teaches courses in public relations, social media and campaign strategy development.
Wang will participate in a two-day orientation, which includes a welcome/get acquainted session and overview with the AEF. He will spend half-days with four different advertising agencies and Google for insightful presentations focusing on various aspects of the industry.
As part of his eight-day fellowship, Wang will become part of the Canon team in order to gain insight into agency operations and the creative process. Specifically, he will become acquainted with Grey’s areas of expertise in digital, media, activation and public relations, shopper marketing, strategic planning, account management, creative, broadcast and print production. He will meet with career services administrators to learn the qualities that Grey looks for in student and entry-level hires.
While at the host company, Wang will offer a Lunchtime talk on his area of expertise and how it relates to advertising.
Wang’s research studies have appeared in Journal of Communication, Communication Research, and the ANNALS of the American Academy of Political and Social Science. He has also presented his research work at major academic conferences, such as International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC) and Midwest Political Science Association (MPSA).
In 2013, he was selected as a Plank Center Public Relations Fellow for professional development at Tesoro Corporation in San Antonio, Texas. He spent two weeks with Tesoro on a project examining the use of social media in corporate communication.
ABOUT THE AEF VPP
The VPP is for tenured or tenure-track professors of advertising, marketing, communications and the liberal arts. Preference is given to professors with little or no industry experience and to those who have not already participated in the program. The program is only offered to professors teaching in the United States.
The VPP’s objective is to expose professors to day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry. The VPP gives professors a greater understanding of and appreciation for the industry while host companies have an opportunity to develop closer ties to academia.