Seventeen students were selected for the University of Nebraska-Lincoln College of Journalism and Mass Communication’s 2022 National Student Advertising Competition team.
For the competition, a client provides a brief outlining the history of its product and current challenge. Students research the company and its competition, identify potential problem areas and devise an integrated campaign for the client. In the spring, each student team pitches their campaign to a panel of judges.
This year’s client is the Meta Quest virtual reality headset technology, Quest 2.
The UNL National Student Advertising Competition Team is led by CoJMC lecturer Monte Olson, lecturer and founder of Bailey Lauerman Rich Bailey and lecturer and strategic brand consultant Diane Krajicek.
The following is a list of the 2022 UNL NSAC team members:
Position | Name | Hometown | Major | Year |
Account Manager | Kathleen Esser | York, NE | ADPR and Communication Studies | Senior |
Project Manager | Quin Sleddens | Lincoln, NE | ADPR and Journalism | Junior |
Director of Strategy | Rachel Haufler | Lincoln, NE | ADPR | Senior |
Researcher | Sadie Lamplot | Thurston, NE | ADPR, Hospitality, Tourism and Management, Accounting | Senior |
Promotions Manager | Kaysi Radek | Cary, IL | ADPR | Senior |
Director of Public Relations | Adeline Berger | St. Paul, MN | ADPR | Junior |
Director of Media | Vanessa Cruz-Alatriste | Lincoln, NE | ADPR | Junior |
Social Media Planner/Analyst | Mikayla Shultz | Lincoln, NE | ADPR and Management | Senior |
Co-Creative Director / Copywriter | Olivia McCown | Lincoln, NE | ADPR and Journalism | Senior |
Co-Creative Director / Copywriter | Sophia Messineo | Lincoln, NE | ADPR | Senior |
Art Director | Breanna Epp | Lincoln, NE | Graphic Design, Art History and Criticism | Senior |
Graphic Designer | Anna Fiala | Papillion, NE | Graphic Design | Senior |
Graphic Designer | Ashleigh Kawaoka | Lenexa, KS | ADPR and Graphic Design | Junior |
Copywriter | Madi Waltman | Earlham, IA | ADPR and Graphic Design | Junior |
Interactive Designer | Sam Lawton | Blair, NE | Immersive Interactive Media and Virtual Production | Sophomore |
Interactive Designer | Madison Zumpfe | Friend, NE | ADPR, Broadcast Production, Agricultural and Environmental Science Communication | Senior |
Videographer | Johnathon O'Keeffe | Hastings, NE | Graphic Design | Senior |