Charlsie Bastian and Joslyn Maenner of the University of Nebraska-Lincoln College of Journalism and Mass Communications finished in the Top 30 teams nationwide of the Washington Media Plan Case Competition. This is the first time University of Nebraska–Lincoln has entered the Case Competition.
The qualifying round included a brief introduction to the basics of media planning and allowed judges to determine those able to submit a competitive media plan. During this round of the competition, students either work individually or as a team of two.
Bastian is a senior from Arlington, Nebraska. She has held internships with Husker Athletics and the Big Ten Network. She is currently an account planner at Jacht Ad Lab, the college’s student advertising agency, and former vice president of Alpha Omicron Pi sorority.
Maenner is a senior from Omaha, Nebraska. She studied abroad with the Nebraska at Oxford program, is a member of Gamma Phi Beta sorority and president of the University of Nebraska–Lincoln chapter, Christian Challenge, a movement that builds relationships with God.
Assistant professor of advertising and public relations Valerie Jones is the faculty advisor for the Case Competition.
The Media Plan Case Competition represents the cornerstone and the entry-level for the Media Scholars Program. It challenges students to think strategically and dive into the deep-end of marketing impressions, numbers and budgets.
Of the 30 teams to make it past the qualifying round, six will be chosen to compete in Washington, D.C., for the National Excellence in Media Award and $10,000 in scholarships. The award winners are announced at a networking reception during Media Scholars Week in June.
The competition is open to full-time undergraduate students whose major or minor prepares them for a career in strategic public policy advertising research, management, planning and buying. These include, but are not limited to, mass communications, journalism, marketing (business or mass communications), and political science.