The Lincoln chapter of the American Marketing Association held their annual Prism awards to celebrate the strength and innovation of Lincoln’s marketers on Thursday, June 17. Each year, an AMA chapter from another city judges award entries from local agencies and corporate marketing teams, identifying winners for the merit and Prism awards.
Many CoJMC students, alumni and faculty were awarded at this year's event. Adjunct and alum Tyler Thomas was awarded Marketer of the Year. Founder and CEO of Kidglov Lyn Wineman is an alumna and a member on the college's strategic planning committee. This year Kidglov was awarded Corporate Marketer of the Year. This year's Hall of Fame Inductees were retired Emeritus Professor Amy Struthers and alumna Jennifer Schultz.
CoJMC’s 2020 National Student Competition Advertising (NSAC) team won an award in every category they entered into. They earned three Prism awards in Digital Ads, Animation/Motion Graphics and Short-form Video categories. They also earned two Sterling awards in the B2B Marketing Campaign and Integrated Public Relations categories.
The team developed a B2B campaign for Adobe Experience Cloud for Advertising. The “A New Dawn” campaign, created awareness to increase the merit of Adobe Experience Cloud for Advertising in the hyper-fragmented adtech market.
The 2020 NSAC advisors were Kelli Britten, Patti Harney, Rich Bailey and Diane Krajicek. The following students (now alumni) were part of the 2020 NSAC team and attended UNL’s College of Journalism and Mass Communications, College of Business and/or the Hixson-Lied College of Fine and Performing Arts.
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Hannah Alohaid |
Director of Strategy |
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Gabrielle Cottraux |
Public Relations |
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Brenna Doherty |
Project Manager |
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Ludmila Filipova |
Research + Social |
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Eden Gose |
Design |
|
Tyler Loebig |
Creative Director |
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Madeline Mohatt |
Account Executive |
|
Abaigeal Nicholas |
Copywriter |
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Camille Paddock |
Copywriter |
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Micki Parks |
Copywriter |
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Carli Pfeil |
Research + Social |
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Sabrina Sommer |
Design |
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Thompson |
Design |
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Nicole Tubbesing |
Research + Social |
|
Mackenzie Zaruba |
Design |
Jacht Agency won three Prism awards in the animation/motion graphics, diversity equity and inclusion, and long video categories. Award submissions for these categories featured client work for Climate Change Nebraska, The Jacht Fall 2020 Recruitment Campaign, and Decent Co. Jachters also won a Sterling Award for its work on behalf of the Malone Center in the corporate identity category.
CoJMC faculty who contributed to the Jacht student's success are Director Jemlayn Griffin, Director of Multimedia Alan Eno and Creative Director Katie Krcmarik. The following students worked on Jacht's winning campaigns:
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Brenna Bode |
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Landon Braun |
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Destiny Chitrodom |
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Taylor Christan |
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Alec Cromer |
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Natalie Drozd |
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Addisyn Dupler |
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Kyle Hauder |
|
Paige Heinemann |
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Thao Huynh |
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Maddie Leblanc |
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Marisa Scalora |
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Gentri Shopp |
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Hannah Sickler |
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Sabrina Smith |
"Every year our client teams tackle the challenges of the client's goals and needs to produce not just amazing creative work but also documentable results for the client. We are thrilled to see the hard work of the students recognized by Lincoln's AMA chapter. We are especially proud of the DE&I award for our recruitment campaign as our agency is committed to working to create a more equitable and inclusive culture at the agency, including the recent addition of a DE&I department to ensure this stays at the core of who we are,” said Krcmarik.
See Jacht's full press release here.
