Jacht Agency collaborated with local advertising agencies this semester to offer Jacht students opportunities for professional development, connect with advertising industry professionals and explore career opportunities in the Lincoln area.
Jacht students, or "Jachters," visited four Lincoln-based advertising agencies: Archrival, KidGlov, Artillery Media and Swanson Russell. In partnership with these agencies, Jachters toured facilities, attended Q&A sessions with agency leadership and learned how each agency functions internally and externally in the current advertising world.
Jacob Vanderford, a senior advertising and public relations and broadcasting double major and director of culture at Jacht, hopes the tours help Jachters prepare for their future careers.
"Part of the new director of culture position at Jacht is incorporating more avenues for professional development for students. Some of these experiences come from agency tours," Vanderford said. "Students were inspired by these visits and the opportunities that lie before them to blaze their career path similar to these advertising professionals before them."
In addition to the tours, Jacht Agency hosted representatives from the local advertising agencies in the Jacht space. Jachters listened to presentations about each agency and their work, engaged in Q&As and had the opportunity for further engagement through networking.
Drew Baldridge, a senior advertising and public relations major and Jacht student, attended two agency tours and is thankful for the experience.
"These agency tours and visits served as an immersive learning experience for me to explore the inner workings of Lincoln's ad agencies and provided a glimpse into my future in the world of advertising," Baldridge said.
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Jacht Agency is a full-service, student-run advertising agency through the College of Journalism and Mass Communications. It provides students with real-world experience that builds on classroom instruction by giving students opportunities to work with various clients in an advertising agency setting. Jacht offers many creative services, including strategic branding, integrated marketing communications, campaign concepts, videography, photography, social media strategy, content creation, print design and public relations. Learn more about Jacht Agency at https://www.jacht.agency/.