The Lincoln chapter of the American Marketing Association held its annual Prism Awards on May 4, 2023. The Prism Awards were created to celebrate the strength and innovation of Lincoln’s marketers. Student groups within the College of Journalism and Mass Communications won nine Prism Awards and three Sterling Awards.
The 2022 National Student Advertising Competition (NSAC) team won five Prism awards in the following categories: Marketing Campaign, Marketing Research, Media Plans, Advertising OOH and Integrated Public Relations. They also won a Sterling award in the In-Person Event category.
The team’s awards derived from their integrated marketing campaign for Meta Quest virtual reality headset technology, Quest 2. The campaign won second place at the district competition.
The 2022 NSAC advisers were former assistant professor of practice Kelli Britten and lecturers Rich Bailey and Diane Krajicek.
Nebraska’s team was made up of students from the College of Journalism and Mass Communications, the Hixson-Lied College of Fine and Performing Arts, Emerging Media Arts College and the College of Agricultural Sciences and Natural Resources.
The following students and alumni were part of the 2022 NSAC team. They’re listed alphabetically by hometown, with their name, year in school or year graduated, major(s) (if applicable) and team roles.
Nebraska
Blair: Sam Lawton, senior, emerging media arts, interactive designer
Friend: Madison Zumpfe, 2022 grad, interactive designer
Hastings: Johnathan OKeeffe, 2022 grad, videographer
Lincoln: Vanessa Cruz-Alatriste, senior, advertising and public relations, director of media; Breanna Epp, 2022 grad, art director; Rachel Haufler, 2022 grad, director of strategy; Olivia McCown, 2022 grad, co-creative director and copywriter; Sophia Messineo, 2022 grad, co-creative director and copywriter; Quin Sleddens, 2023 grad, project manager and presenter; Mikayla Sultz, 2022 grad, social media planner/analyst
Papillion: Anna Fiala, 2022 grad, graphic designer
Thurston: Sadie Lamplot, 2023 grad, director of research
York: Kat Esser, 2022 grad, account manager and presenter
Other
Earlham, Iowa: Madi Waltman, senior, graphic design, and advertising and public relations, graphic designer
Lenexa, Kansas: Ashleigh Kawaoka, 2023 grad, graphic designer
St. Paul, Minnesota: Adeline Berger, 2023 grad, director of public relations
Jacht, UNL’s student-led advertising agency, won four Prism awards in Logo Design, Print Multifold Brochure, Short-Form Video and Diversity Equity and Inclusion. Jacht also won two Sterling Awards in Animation/Motion Graphics and Short-Form Video.
The CoJMC faculty who contributed to the Jacht students’ success are director Jemlayn Griffin, director of multimedia Alan Eno and creative director Derek Hernandez.
Jacht students and alumni are listed alphabetically under each award by hometown, with their name, year in school or year graduated, major(s) (if applicable) and team role.
PRISM Award – Logo Design
Client: Nebraska Crop Improvement Association
Hastings: Libbie Debusk, 2023 grad, brand strategist
Omaha: Mallory Rossitto, 2023 grad, account executive; Olivia Murphy, 2023 grad, copywriter
Sioux City, Iowa: Hayla Doohen, 2023 grad, designer
Brighton, Colorado: Sara Schulz, senior, advertising and public relations, public relations specialist
PRISM Award – Print Multifold Brochure
Client: UNL Print Services
Gretna: Tanner Cano, 2023 grad, brand strategist
Omaha: Mallory Rossitto, 2023 grad, account executive
Brighton, Colorado: Sara Schulz, senior, advertising and public relations, public relations specialist
Earlham, Iowa: Madi Waltman, senior, graphic design, and advertising and public relations, designer
PRISM Award – Short-Form Video
Client: Department of Agronomy & Horticulture
Arlington: Justin Allen, 2022 grad, videographer
Hastings: Libbie Debusk, 2023 grad, brand strategist
Lincoln: Bailey Horky, senior, advertising and public relations, brand strategist; Hunter Reifert, 2023 grad, account executive
Omaha: Mario Ballinas, 2023 grad, videographer; Carter Bautch, junior, advertising and public relations, public relations; Olivia Klein, 2022 grad, multimedia strategist; John Reel, 2022 grad, copywriter; Katie Trout, 2022 grad, project manager; Cecelia Welsh, 2023 grad, account executive
Saint Helena: Benjamin Reichle, senior, emerging media arts, videographer
Gilbert, Arizona: Peyton Thomas, 2022 grad, multimedia strategist
Los Angeles, California: Justine Ocampo, 2022 grad, videographer
Elburn, Illinois: Nora Crimmins, junior, advertising and public relations, and sports media and communication, public relations specialist
Shawnee, Kansas: Blake Aerni, 2023 grad, videographer
Rockville, Maryland: Asa Hemenway, senior, textiles, merchandising & fashion design, videographer
Dallas, Texas: Daniel Magnuson, 2022 grad, videographer
Kuala Lumpur, Malaysia: Ashley Chong, 2022 grad, videographer
PRISM Award – Diversity, Equity & Inclusion
Client: Jacht Internal Comms - DEI Biannual Report
Gretna: Sydney Wagner, 2023 grad, public relations specialist
Lincoln: Emerson McClure, senior, advertising and public relations, and journalism, copywriter
Omaha: Odelia Amenyah, 2023 grad, DEI specialist; Emily Pietrzak, 2022 grad, graphic designer
Rapid City, South Dakota: Gabrielle Becton, 2022 grad, account executive
San Antonio, Texas: Jacob Mainez, senior, advertising and public relations, DEI specialist
Sterling Award – Animation/Motion Graphics
Client: Citizen Science
Dwight: Mallory Krenk, 2022 grad, brand strategist
Elkhorn: Jae Coonce, 2023 grad, videographer
Lincoln: Sophia Bolubasz, 2023 grad, brand strategist
Omaha: Mario Ballinas, 2023 grad, videographer; Carter Bautch, junior, advertising and public relations, public relations specialist; Cecelia Welsh, 2023 grad, account executive
Gilbert, Arizona: Peyton Thomas, 2022 grad, multimedia strategist
Sioux City, Iowa: Hayla Doohen, 2023 grad, graphic designer
Shawnee, Kansas: Blake Aerni, 2023 grad, videographer
O’Fallon, Missouri: Abigail Reed, 2023 grad, videographer
Sterling Award – Short-Form Video
City of Holdrege Virtual Tour
Elkhorn: Jae Coonce, 2023 grad, videographer
Lincoln: Carson Allen, 2022 grad, multimedia strategist; Michelle Nguyen, 2023 grad, graphic designer; Vashti Parks, 2023 grad, account executive; Joseph Zakaria, 2022 grad, videographer
Omaha: Lilly Gilinsky, 2023 grad, brand strategist
York: Alyssa Onnen, 2023 grad, videographer
Broomfield, CO: Avery Bamesberger, 2022 grad, copywriter
Elburn, Illinois: Nora Crimmins, junior, advertising and public relations, and sports media and communication, public relations specialist
Des Moines, Iowa: Bryn Shaffer, 2023 grad, videographer
Rockville, Maryland: Asa Hemenway, senior, textiles, merchandising & fashion design, videographer