College of Journalism and Mass Communications Distinctive Capabilities & Measures of Success
Distinctive Capabilities and Measures of Success
The strategic planning task forces met on Nov. 6 to review and discuss our distinctive capabilities and measures of success.
Mission, Vision, Values
Distinctive Capability |
Brand: “We empower storytellers.” Mission: We empower the next generation of storytellers through real-world experiences from day one. Audacious Goal: To launch every student from the college with a portfolio of published work, built through hands-on, real-world experience. |
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External Operations
Distinctive Capability |
The UNL College of Journalism and Mass Communications (CoJMC) will be known as a diverse, nationally-recognized, experiential and creative learning environment. CoJMC produces graduates who make an impact in their field, cultivates a global network of alumni and innovative professionals, and harnesses strategic industry partnerships to advance the communications profession while enriching the communities we serve. |
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People & Internal Operations
Distinctive Capability | Our core is our people. Our students, faculty and staff are passionate, curious and collaborative, working hard to create an evolving, innovative and inclusive place for all to thrive. |
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Undergraduate Academic Operations
Distinctive Capability | We are an accessible community of creative media professionals preparing - from Day 1 - the next generation of storytellers as they begin communications careers in a dynamic, diverse and global media landscape that demands data-driven proof-of-performance. |
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Graduate Academic Operations
Distinctive Capability | We offer an accessible Big Ten graduate education through a rigorous professional and academic curriculum befitting outstanding student scholars. Our flexible program offers forward-thinking and tech-savvy coursework available both online and in-person. |
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Scholarship & Creative Activity
Distinctive Capability | We aspire to produce relevant, ethical, and impactful research through the use of transparency and diverse methods while encouraging scholarly activity, collaborative endeavors, and leadership within our faculty, staff, and students. |
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Student Experiences & Experiential Learning
Distinctive Capability |
Student Experience: We provide an accessible, caring and supportive learning environment where all students can thrive and gain an advantage in the professional world or prepare for advanced education. Experiential Learning: We provide inclusive, innovative and experimental active learning experiences and reflection enhanced by industry partners that empower graduates with a professional advantage. |
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Comments and Feedback
All comments are anonymous and will be forwarded to the strategic planning committee.