à la carte workshops Global Advertising
About the workshop
This one-hour workshop introduces students to the idea that advertisers operate in a global world, creating messages for and interacting with people from different cultures. We will discuss the complexities of cultural differences and similarities and learn a communication model that helps advertising professionals develop culturally-relevant messages around the world. At the core of this workshop are different case studies that students will use to interpret ad messages from different countries using the model introduced earlier.
Learning Objectives
- To understand the difference between domestic and global advertising
- To recognize different cultural dimensions in advertising messages
- To apply a communication model to interpret messages from different countries
Faculty Lead: Frauke Hachtmann
Frauke Hachtmann is a professor in the College of Journalism and Mass Communications. She joined the advertising faculty in 2002 and has developed and taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, introduction to advertising and public relations, FOX Sports University, international media, advertising and public relations research and promotional writing.
Prior to her teaching appointment at the University of Nebraska–Lincoln she worked for the Nebraska Athletic Department as a media buyer, editor of the Red 'N White Newsletter and in-house graphic designer for 23 collegiate sports. She came to University of Nebraska–Lincoln as a full-scholarship student-athlete on the women's tennis team. Bilingual in English and German, she brings international professional experience to the college as sales promoter for major consumer brands in Germany, including Schweppes and Reemtsma.
Hachtmann holds an undergraduate degree in advertising, an M.A. in journalism, an M.B.A. with an emphasis on international business and a Ph.D. in educational studies from the University of Nebraska–Lincoln.
If the faculty lead is not available to teach a workshop, another qualified faculty member will be arranged.
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Contact Alex with Questions
Alex Fernando
Recruiting Coordinator
402-472-0219
cojmcrecruitment@unl.edu