Advertising and Public Relations Sample Four Year Plan

Major Requirements

This is just an overview of the courses required here at CoJMC. Please make an appointment with one of our advisors on MyPlan to ensure you're on the right track to graduation. You can find more information on our advisors at the bottom of this page.

43 credits in your major
72 outside
120 total

100-Level Required Courses

  • JOMC 100: First Year Experience
  • JOMC 101: Principles of Mass Media
  • Communication Design
    • JOMC 130: Intro to Design Thinking
    • JOMC 131: Core Modules 1
    • JOMC 132: Core Modules 2
    • JOMC 133: Advanced Modules
    • JOMC 134: Visual Communication 
  • ADPR 151: Intro: Advertising & PR

200-Level Required Courses

  • JOMC 20: Professional Development
  • JOUR 20OA: Editing & Reporting I 
  • ADPR 221: Strategic Writing
  • ADPR 283: Strategy Development

12 Elective Credits Required

  • ADPR 300/400 level
  • ADPR 300/400 level
  • ADPR 300/400 level
  • 1 CoJMC Elective ADPR, BRDC, JOMC, JOUR or SPMC

400-Level Required Courses

  • JOMC 486: Mass Media Law
  • JOMC 487: Mass Media and Society
  • JOMC 98: Senior Assessment
  • Capstone: Choose 1
    • ADPR 439: Competitions
    • ADPR 429: Jacht Ad Lab
    • ADPR 489: Campaigns

Advertising and Public Relations Emphases

Public Relations
  • ADPR 207: Comm. to Public Audiences
  • ADPR 350: PR Planning & Strategy
  • ADPR 417: Crisis Communications
  • ADPR 450: PR Theory & Strategy
  • ADPR 451: PR Techniques
  • ADPR 437: Int’l/Multicultural PR
  • ADPR 457: Crisis Mgmt in Corp./Np
  • ADPR 466: Social Media Theory
  • ADPR 329: Jacht Ad Lab
  • ADPR 429: Student Competitions
Creative
  • ADPR 323: Copy & Concept
  • ADPR 333: Design & Layout
  • ADPR 433: Art Direction
  • ADPR 447: Creative Concepting
  • ADPR 458: Interactive Media Design
  • ADPR 483: Portfolio Development
  • ADPR 339: Student Competitions
  • ADPR 329: Jacht Ad Lab
Media, Data & Analytics
  • ADPR 360: Media Strategy
  • ADPR 361: Owned, Earned & Paid
  • ADPR 362: Digital Content Strategy
  • ADPR 339: Student Competitions
  • ADPR 434: Digital Insights & Analytics
  • ADPR 458: Interactive Media Design
  • JOUR 407: Data Visualization
  • JOUR 408: News Applications
  • ADPR 329: Jacht Ad Lab
  • ADPR 466: Social Media Theory
Brand Management
  • ADPR 357: Account Planning
  • ADPR 361: Owned, Earned & Paid
  • ADPR 362: Digital Content Strategy
  • ADPR 434: Digital Insights & Analytics
  • ADPR 484: Brands & Branding
  • ADPR 481: Research
  • JOUR 339: Student Competitions
  • JOUR 329: Jacht Ad Lab
Global & Multicultural Comm.
  • JOMC 222: Social Justice
  • JOMC 380: Global News/Social Media
  • JOMC 422: Race, Gender & Media
  • ADPR 437: Int’l/Multicultural PR
  • ADPR 438: Global Advertising
  • ADPR 480: Japanese Vis. Culture
  • Any ADPR, BRDC, JOUR or JOMC Study Abroad
Contact your adviser with questions
Andrea Gaghagen portrait

Andrea Gaghagen
Assistant Director of Advising
402-472-3074
agaghagen@unl.edu

Anne McCloskey portrait

Anne McConkey
Academic Adviser
402-472-3041
anne.mcconkey@unl.edu

Bridgett Grant portrait

Bridgett Grant
Academic Adviser
402-472-3042
bgrant2@unl.edu

Karez Hassan portrait

Karez Hassan
Academic Adviser
402-472-9853
karezhassan@unl.edu