2024 Perry Challenge Second Place

Second Place Jazlynn Sanders

framing gen z graphic


Hair in the 402

With this photo essay, my goal was to take the audience and the judges into my world, my culture, my home, my 402. These pictures were taken at New Look Hair Braiding on 72nd street, right in the heart of North Omaha. The 402 is filled with many different cultures and I am so thrilled to show you all a little piece of mine.

  • Sculpture
    Gen Hollowback, owner of New Look Hair Braiding, located in Omaha NE, on Friday, Feb.23rd, 2024, focuses her attention on her client as she carefully and precisely hand sews the bundle of hair in place. This process will take Hollowback hours, meaning she is only a fraction of the way there. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication

  • Sculpture
    Alice R., seen facing backwards, sits in New Look Hair Braiding in Omaha, NE, as she lets the foam soak into her braids allowing them to seal correctly, leaving her with sleek and shiny bohemian braids. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication
  • Sculpture
    The back wall of New Look Hair Braiding covered in bags and bags of packaged hair of all different curl patterns, lengths and colors. The large variety allows the clients' wildest dreams to come true when it comes to the creativity of their hair styles.
    Sculpture
    A close-up of Gen as she strategically places her wrist to allow her to get the cleanest stitch on her client at New Look Hair Braiding. In addition, this wrist position allows her to avoid cramping in her wrist as she heads into hour three with this client. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication
  • Sculpture
    Tall wooden chairs, used as hair organizers, surround New Look Hair Braiding. The chairs allow the workers to have everything they need in one convenient spot. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication
  • Sculpture
    Gen’s assistant seamlessly feeds in orange braiding hair to add length and color to the tightly braided cornrows at New Look Hair Braiding. This popular hairstyle in the 402 area allows the mother of 5 to function as a mother and wife in her busy daily life without worrying about her hair. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication
  • Sculpture
    A set of hair dryers upon a pink wall at New Look Hair Braiding. So much love and gossip are shared while clients sit under these as the final part of their hair braiding experience. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication
  • Sculpture
    Kindergartener sleeps at New Look Hair Braiding as she gets Barbie pink hair added to her traditional box braids. When she wakes up, she will beam with excitement at her new hairstyle. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication
  • Sculpture
    Gen Hollowback, owner of New Look Hair Braiding, adding the final touches to her client's style by slicking down her edges with edge control. The hours of hard work are finally coming together. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication
  • Sculpture
    After four hours of hard work and dedication, Gen Hollowback sits back admiring her work at New Look Hair Braiding. Hair braiding is an art that takes special skills and time commitment, but the outcome is always worth it in the end. Photo by Jazlynn Sanders / Sophomore / Advertising and Public Relations, Sports Media and Communication