The University of Nebraska-Lincoln College of Journalism and Mass Communications offers four undergraduate majors, two minors, and a certificate program designed to nurture curious and creative minds. Our students engage in hands-on, industry-centric experiences from day one, building professional portfolios that showcase their unique strengths and career aspirations. Committed to diversity, hard work and the ethical pursuit of truth to uphold democracy, we prepare students to thrive in the ever-evolving media and communication professions.
Majors
Advertising & Public Relations
The advertising and public relations major prepares students for media careers through creative thinking, brand storytelling, strategic communications, and social media management. You'll gain practical experience creating campaigns, pitching concepts, designing ads, and managing content before graduation.
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Broadcasting
The broadcasting major equips you for the media landscape, whether on-screen or behind the scenes. Gain hands-on experience producing live TV newscasts, DJing the campus radio station, working with HuskerVision, and entering competitions—all before graduating.
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Journalism
Studying journalism immerses you in diverse storytelling, from local issues to global multimedia projects, with a commitment to reporting accurately and ethically. You'll learn to share stories through images and words, leverage social media in reporting, and produce multimedia content for the web, all while upholding the principles of democracy.
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Sports Media & Communication
The sports media and communication major combines a passion for sports with diverse career opportunities in journalism, broadcasting, digital content creation, public relations, sports marketing and more. You'll gain hands-on experience in sports promotion, fan experience, and sports coverage, while developing skills in writing, video production and social media management.
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Minors & Certificates
Minor
Advertising & Public Relations
Minoring in advertising and public relations teaches persuasive communication, campaign creation and brand management. Enhance your strategic thinking, creativity and media literacy with hands-on experience and networking opportunities. Open to students outside the College of Journalism and Mass Communications.
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Broadcasting
Minoring in broadcasting lets you produce podcasts, create social media content and enhance live-streams. Develop communication, storytelling and technical skills, gaining media literacy and public speaking abilities that complement any major. Open to students outside the College of Journalism and Mass Communications.
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The Accelerated Master’s Program allows undergraduate students to integrate graduate credits into their schedules, letting them earn their bachelor’s and master’s degrees in five years. Set yourself apart early in your professional career through advanced coursework, expert faculty mentorship and flexible scheduling that helps you pursue real-world opportunities.
Do From Day One
The Experience Lab offers an unparalleled opportunity for students to dive into hands-on, real-world projects from their very first semester. You’ll gain practical experience working with faculty liaisons and professional mentors to build your skills and explore your professional interests.
In the Experience Lab, you can earn academic credit while engaging in diverse roles within our dynamic student media outlets and agencies. Programs such as KRNU, Buoy, Heartland, Nebraska Nightly, Production House, Unlimited Sports, and the Nebraska News Service provide a wide array of opportunities for you to apply classroom knowledge in a real-world setting. You will have the chance to tailor your experience to your interests, ensuring that your education is both relevant and impactful.
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