Vision, Mission, Values

Monday, November 23, 2020 - 8:30am

The strategic planning vision, mission and values task force welcomes feedback on the current statement draft. Please email Dean Veil directly with comments and suggestions. All task forces will post their revised distinctive capabilities, measures and strategies to the strategic planning website on December 1. Alumni are encouraged to provide feedback on all areas of the plan.


Vision: We are the heart of Nebraska media.
 
Mission: Industry and ideas collide in our pioneering “do from day one” experience, rooted in hard work, genuine storytelling and fierce dedication to the truth. 

 
Value Statements
We are the heart of Nebraska media: Our graduates permeate every sector of the news, sports media, and strategic communication industries in Nebraska and beyond. They live and work around the corner and around the world, but they will always call Nebraska home. 
 
Industry and ideas collide here: We harness the collective energy of media industry leaders, creators, strategists, and storytellers to nurture hungry minds. Our faculty have one foot in the profession at all times: conducting applied research, producing creative content, and advancing the industries we serve.  
 
We pioneer new ideas and new ways of doing things: We value diversity of people and ideas to foster discovery and creative, collaborative problem solving. Our graduates face the future with confidence, prepared to nimbly evolve with the changing media landscape.
 
Our students do from day one: We live and breathe experiential learning here. Every student engages in hands-on, industry-centric experiences in and out of the classroom to create a professional portfolio of published and presented work, unique to their strengths, experiences, and career aspirations.
 
Our mission is rooted in hard work, genuine storytelling and fierce dedication to the truth: We will always stay true to our Nebraska values. If you are looking for creative, hardworking, ethically grounded, and socially responsible media professionals, you will find them at Nebraska.
Charting our Future