Summary of Activities
During 2022-2023, the college faculty proposed a new graduate certificate in Sports Promotion. The certificate requires 12 credit hours, including one required course (ADPR 884: Brands and Branding) and an additional nine credit hours from a selection of five courses. The college faculty approved the program proposal on March 10, 2023. The proposal is awaiting university approval.
To clarify sports promotion opportunities in the sports media and communication major, the college faculty approved creating a second sports media and production capstone course (ADPR 451) on May 12, 2023. The separation between SPMC 450 and SMPC 451 will differentiate between the journalism and broadcasting focused capstone and the sports promotion capstone.
During 2022-2023, the college began laying the groundwork for launching a new Experience Lab, Production House. Production House will provide video production, photography and live-streaming services to paying clients in the Lincoln community. The most important task completed was hiring an assistant professor of practice in media production to lead the lab. Kristian Anderson will join the college in August 2023.
In the fall of 2022, David Thiemann, marketing manager at McDonald Toyota, offered a pop-up class called Media Sales and Account Management. Additionally, Professor Frauke Hachtmann taught a pop-up class, Branding Yourself in Today’s Media Market, in the spring of 2023. Both courses were open to students across the college.
Technical Director Jamie Wenz completed his first year in the college in January 2023. The college will allocate funding to support hiring a student production assistant to support Wenz beginning in the fall of 2023.
The college also continued developing a potential interdisciplinary online degree completion program. Sufficient upper-level online courses exist within the college. The primary barrier is the lack of an online media law course option. During 2022-2023, the college hired a new assistant professor of media law, Michael Park, to begin in January 2024. This new hire will allow us to create an online option for media law.
In spring 2023, the college gained university-level approval for a new advertising and public relations minor. This final approval will allow the college to begin enrolling students in the program in the fall of 2023.
Review of the Targets
The college’s number of broadcast minors dropped by nine students from 41 in 21-22 to 32 in 22-23. At the same time, the college’s majors in broadcast production grew from 86 to 90. It may be that students who enroll in the broadcast minor subsequently transfer into the broadcast production major.
Currently, there is insufficient data available from the university to determine the window of major changes for students who transfer into the ADPR Major.
Review of the Strategies
|
Strategy |
Status |
Year |
|
Create a course and lecture series on “The Business of News,” inviting global leaders in new and innovative media ownership and business models as guest speakers |
FINISHED |
2021-2022 |
|
Identify and allocate funding for a full-time technical director and student production assistants to ensure quality and consistency of media products and increase capacity for media production courses |
IN PROGRESS |
2021-2022 |
|
Redesign the advertising sales course as social influence and value proposition and offer experiential learning opportunities related to sales, fundraising and underwriting |
IN PROGRESS |
2022-2023 |
|
Create a pop-up course on freelancing and entrepreneurship in media and strategic communication |
IN PROGRESS |
2022-2023 |
|
Establish a minor in strategic communication, particularly for business majors, to reduce the time to degree for students who will likely change to our majors in the future |
FINISHED |
2022-2023 |
|
Increase our course offerings and experiential learning opportunities related to sports promotion and media production to align with job demand |
IN PROGRESS |
2023-2024 |
|
Partner with the UNL entrepreneurship programs to assist our students in idea and product development and design |
UNINITIATED |
2023-2024 |
|
Explore the creation of an interdisciplinary online degree completion program for working professionals |
IN PROGRESS |
2023-2024 |
|
Recruit community college transfers with an Associate of Applied Science in Electronics and major changes from computer science to pursue a broadcast major with a focus in media production |
UNINITIATED |
2023-2024 |
|
Establish an apprenticeship program through the Nebraska Broadcasters Association and Society of Broadcast Engineers for students interested in broadcast engineering and technical direction |
UNINITIATED |
2023-2024 |
Uninitiated: Indicates that work has not started on a strategy beyond a couple of initial conversations
In Progress: Indicates that work is actively ongoing on the strategy
Finished: Indicates that all work is completed or that the remaining work is maintaining the existing level of activity
[i] Data from the Office of Institutional Effectiveness and Analytics Undergraduate Enrollment by College, Major and Specialization Fall 2022 report.
[ii] Data from the Office of Institutional Effectiveness and Analytics Student Plans Fall 2022 report.