Twenty students were selected for the University of Nebraska-Lincoln's 2025 National Student Advertising Competition (NSAC) team.
Each year, a corporate sponsor provides a brief that outlines the history of its product and presents the company’s current marketing challenge. This year’s client is AT&T.
Students start their research during the second half of the fall 2024 semester. Throughout the spring semester, they identify problem areas and create an integrated campaign for the client.
In April, the team will pitch their campaign to a panel of district judges in Kansas City, Missouri. Judging is conducted by professionals in the advertising, marketing and communications industry. If they place first, they’ll advance to the semi-finals to compete for one of eight national finalist spots.
The UNL NSAC team advisers are Assistant Professor of Practice Brian Hubbard and Lecturer Diane Krajicek. Liz Paul, director of global insights at The Clorox Company, also shared her expertise with the team while visiting campus as the Dick Worick Visiting Professor in Market Research.
The following is a list of UNL’s 2025 NSAC team members, listed alphabetically by hometown with their year in school, major(s) and team role:
Nebraska
- Bellevue: Haley Geringer, senior, advertising and public relations, sports media and communication, photographer
- Chadron: Zach Wordekemper, senior, advertising and public relations, sports media and communication, strategist
- Columbus: Charlee Salinas, junior, advertising and public relations, account planner
- Elgin: Skylar Reestman, senior, advertising and public relations, strategist
- Falls City: Brady Gilfillan, junior, advertising and public relations, copywriter
- Lincoln: Madalyn Backes, senior, advertising and public relations, videographer; Cole Erlemeier, senior, advertising and public relations, videographer/graphic designer; Jaelyn Gross, senior, advertising and public relations, broadcasting, copywriter; Kelly Khuu, senior, advertising and public relations, account planner
- Omaha: Will Fuglsang, senior, advertising and public relations, strategist; Jenna Reynolds, senior, advertising and public relations, broadcasting, videographer
- Springfield: Hannah Zebert, senior, advertising and public relations, art director
- Waterloo: Drew Dunham, senior, advertising and public relations, graphic designer
- Wayne: Liam Spieker, senior, advertising and public relations, creative director
Elsewhere
- Elburn, Illinois: Nora Crimmins, senior, advertising and public relations, sports media and communication, director of media and brand engagement
- Bel Aire, Kansas: AbbyLane Kloke, senior, advertising and public relations, project manager
- Prairie Village, Kansas: Aislinn Sullivan, senior, advertising and public relations, director of account planning
- California, Maryland: Robert Coleman, junior, advertising and public relations, journalism, account planner
- Madison, Wisconsin: Megan Braun, senior, advertising and public relations, copywriter
- Whitewater, Wisconsin: William Hofmann, senior, advertising and public relations, strategist
