Advertising and Public Relations

College of Journalism
and Mass Communications
Advertising and PR Major

Play Sydni's Video
CoJMC Students work in a real-life agency environment at Jacht.

If you study Advertising and Public Relations at UNL, you'll be starting a story that can take you to any number of communication-related jobs. In your classes, you'll work with real-life clients and find out what it’s like to become a part of one of the fastest growing industries in the world. You can customize your major by focusing on one of five areas of emphasis, including:

  • Account services
  • Creative/interactive
  • Public relations
  • Sports communication
  • Digital communication

No matter which path you choose, you will learn creative problem-solving, critical thinking, good writing and strategic decision-making. And those skills can take you anywhere.

What classes will you take? 4-Year Plan for ADPR Majors

A FEW PLACES OUR STUDENTS GO:

Our recent graduates have successful careers in some of the leading advertising and public relations agencies, Fortune 500 companies, non-profit organizations, and small businesses across the United States and internationally.

BBDO Logo
Bailey Lauerman Logo
Archrival Logo
Yahoo Logo
Swanson Russell Logo
Wieden Kennedy Logo

Study with faculty who have significant professional experience and a vast network of industry contacts. Select “Advertising & Public Relations” as your major on the undergraduate application.

Default 4-Year Plan

Year 1

Semester 1 · Fall
Course Credit Hours
JOMC 101 Principles of Mass Media 3 cr
ACE 1 3 cr
General Elective 3 cr
ADPR 151 3 cr
JOMC 100 1 cr
JOMC 130 1 cr
JOMC 131 1 cr
JOMC 132 1 cr
Total Credits 16
Semester 2 · Spring
Course Credit Hours
General Elective 3 cr
ACE 5 3 cr
ADPR 221 3 cr
ADPR 283 3 cr
JOMC 133 1 cr
JOMC 134 2 cr
Total Credits 15

Year 2

Semester 3 · Fall
Course Credit Hours
ACE 9 3 cr
ACE 6 3 cr
ACE 3 3 cr
Language Requirement 101 level in NEW language 5 cr
Total Credits 14
Semester 4 · Spring
Course Credit Hours
CoJMC Elective 3 cr
ACE 7 3 cr
ACE 4 3 cr
Language Requirement 102 level in NEW language 5 cr
Total Credits 14

Year 3

Semester 5 · Fall
Course Credit Hours
JOMC 486/886 Mass Media Law 3 cr
General Elective 3 cr
ACE 8 3 cr
ACE 2 3 cr
ADPR 3XX/4XX-level requirement 3 cr
Total Credits 15
Semester 6 · Spring
Course Credit Hours
ACE 5 3 cr
General Elective 3 cr
General Elective 3 cr
ACE 3 3 cr
ADPR 3XX/4XX-level requirement 3 cr
Total Credits 15

Year 4

Semester 7 · Fall
Course Credit Hours
JOMC 487/887 Mass Media and Society 3 cr
ADPR 3XX/4XX-level requirement 3 cr
ACE 6 3 cr
General Elective 3 cr
ACE 7 3 cr
Total Credits 15
Semester 8 · Spring
Course Credit Hours
ADPR 489, 439, or 429 3 cr
ACE 9 3 cr
General Elective 3 cr
ACE 4 (with lab) 4 cr
General Elective 3 cr
JOMC 98 0 cr
Total Credits 16
PLEASE NOTE

This document represents a sample 4-year plan for degree completion with this major. Actual course selection and sequence may vary and should be discussed individually with your college or department academic adviser. Advisers also can help you plan other experiences to enrich your undergraduate education such as internships, education abroad, undergraduate research, learning communities, and service learning and community-based learning.