ADPR Major

Students working together on laptop

Advertising & Public Relations

Studying advertising and public relations means more than just selling a product, it's about making a difference and communicating with purpose. It offers opportunities to be a storyteller, a graphic creator, a social media innovator and everything in between. You'll be working with real brands and clients, getting a taste of one of the fastest growing industries in the world, placing you strides ahead of the competition. You'll gain skills in creative problem-solving, critical thinking, strategic writing and decision-making in any area of emphasis. You can customize your major by focusing on one of five areas:

Brand Management
Media, Data, & Analytics
Creative
Public Relations
Global & Multicultural Communication
Do From Day One drawn text

Our students hit the ground running the minute they step into Andersen Hall. Your portfolio will build itself through each class, from an intro-level strategic writing course to a capstone experience with real clients.

  • Student wins AAF award
    Making a difference on campus and in the ad community, Monica Lopez was recognized by the American Advertising Federation as one of 50 students to receive the 2016 Most Promising Multicultural Student award.
  • Students present client research at research fair
    Sydney Prorok and Emily Applegate present their class client research at the university-wide spring research fair.
  • Faculty member Sydni Rowen talks with student about projects
    As CEO of Jacht Ad Lab, Sydni Rowen had the chance to work with students from across campus (College of Journalism and Mass Communications, College of Business and the Hixson-Lied College of Fine and Performing Arts) and tackle client projects as a team.
Learn Heading script

Get ahead of the game with professor Adam Wagler, a professional geek with experience in app development, interactive media and emerging technology.

See Adam’s Credentials
Adam Wagler portrait
Work heading script

Meet Emma Thomas, a social media specialist at the Cornell SC Johnson School of Business where no two days are the same.

See how Emma got there
Emma Thomas portrait
Get Dirty hand drawn words

Your major is more than what you get done in the classroom. At Nebraska, you will find plenty of ways to get your hands dirty with experiences through student clubs and organizations, learning communities and education abroad opportunities.

PRSSA students holding awards
Public Relations Student Society of America

Develop award-winning PR campaigns and learn from professional mentors.

Ad Club students posing with work
Ad Club

Build your portfolio, explore local agencies and network with ad pros.

Jacht Ad Lab students posing for picture
Jacht Ad Lab

Work for real clients and get a taste of agency life.

Student Advisory Board members
Student Advisory Board

Amplify the voices of your peers.

Competition winners
National Competitions

Put your skills to the test on the national stage.

Jacht Ad Lab students posing for picture
CoJMC Ambassadors

Learn the ropes from experienced upperclassmen.

CoJMC Academic SUCCESS

Academic Advisors

From day one, you're paired with an advisor to help navigate your new college academic environment.

Career & internship Coach

Work with our career coach to strengthen your personal brand and learn about jobs and internships.

EQUIPMENT checkout

You have stories to tell, and we want to make sure you have access to the best equipment.