Bachelor in Advertising and Public Relations

Photo of broadcasting students

Advertising and Public Relations

If you study Advertising and Public Relations at UNL, you'll be starting a story that can take you to any number of communication-related jobs. In your classes, you'll work with with real-life clients and find out what it’s like to become a part of one of the fastest growing industries in the world. You can customize your major by focusing on one of five areas of emphasis, including:

  • Account services
  • Creative/interactive
  • Public relations
  • Sports communication
  • Digital communication

No matter which path you choose, you will learn creative problem-solving, critical thinking, good writing and strategic decision-making. And those skills can take you anywhere.

What classes will you take? 4-Year Plan for ADPR Majors ADPR Curriculum Outline (pdf)


Our recent graduates have successful careers in some of the leading advertising and public relations agencies, Fortune 500 companies, non-profit organizations, and small businesses across the United States and internationally.

Bailey Lauerman Logo
Archrival Logo
Yahoo Logo
Swanson Russell Logo
Wieden Kennedy Logo

Study with faculty who have significant professional experience and a vast network of industry contacts. Select “Advertising & Public Relations” as your major on the undergraduate application.

How to Apply

Start your story at the CoJMC from day one. If you’re admitted to UNL, you’re admitted to the college. To be eligible for scholarships, select your major—Advertising & Public Relations, Journalism, or Broadcasting—on the undergraduate application and submit it by the application deadline: January 15 for incoming freshmen, February 1 for current or transfer students.

Read more about application

Visit the Office of Admissions website for additional details.