In 2010, the College of Journalism and Mass Communications was reaccredited, continuing the uninterrupted era of full accreditation that began in 1954. The five-person team of academics and professionals who visited the college in October 2010 said the college has “an outstanding program with one of the most professionally oriented faculties in the nation.” The team also noted:
- A strong sense of the college’s purpose and the need to continually adapt.
- A university administration that fully values the college’s mission, strategies and tactics.
- A student-centered environment with comfortable faculty/student interactions.
- An array of impressive programs and initiatives at local, state, national and global levels.
- An effective culture of assessing student learning.
- A collaborative spirit that elevates the college’s reputation on campus.
The UNL journalism program is the only accredited journalism program in Nebraska.
|First-Time, Full-Time, Freshmen Cohorts (start in JMC and remain at UNL)|
|Year||Cohort||Yr 1||Yr 1 %||UNL 1||Yr 2||Yr 2 %||UNL 2||Yr 3||Yr 3 %||UNL 3|
|First-Time, Full-Time, Freshmen Cohorts (start in JMC and graduate from UNL)|
|Year||Cohort||4 Yr||4 Yr %||UNL 4||5 Yr||5 Yr %||UNL 5||6 Yr||6 Yr %||UNL 6|
CoJMC Enrollment (5 years)
The Accrediting Council on Education in Journalism and Mass Communications invites all students, faculty and staff members, administrators and others to report incidents in which they can present evidence that a unit of ACEJMC has violated accreditation standards, policies or procedures. Such reports must be made in writing to the executive director of ACEJMC:
ACEJMC Executive Director
1435 Jayhawk Blvd.
Lawrence, KS 66045
(785) 864-5225 FAX
A copy of the report should also be sent to the dean of the college:
College of Journalism and Mass Communications
University of Nebraska-Lincoln
P.O. Box 880443
Lincoln, NE 68588-0443
(402) 472-8597 FAX
Complaints must be accompanied by documentation showing a specific, substantive violation of one or more standards, policies or procedures. The council does not adjudicate, arbitrate or mediate individual faculty or student grievances against the school; nor does it act as a court of appeals in individual matters of admissions, appointment, promotion or dismissal of faculty members or students. In considering complaints, the council will give careful attention to due process for both the complainant and the school.
Additional information about accreditation standards and procedures may be found at the ACEJMC Web site.
STRATEGIC GOALS AND ACTION PLAN
Leading media education, and research and engagement in the digital age.
The journalism and mass communications fields, including advertising, broadcasting, journalism, visual communications and public relations, have seen enormous and fundamental change in recent years, change that is not only philosophical and technological but also financial, creating industries in constant flux and evolution. What hasn’t changed, however, is the demand for fundamental skills of research, writing, editing, storytelling, video production and the related skills employed in media, corporations and non-profits of all varieties.
The UNL CoJMC has a long tradition of strength in challenging students to master these fundamentals and remains the only program in Nebraska—and one of only 114 nationally and internationally--accredited by the Accrediting Council on Education in Journalism and Mass Communications. When UNL became a member of the Big 10 in the fall of 2011, the CoJMC, a premier undergraduate program nationally, became one of a family of units in which a research and creative scholarship focus was to play a prominent role, thus challenging our college to increase our accomplishments in that arena. The college also is a member of the Carnegie-Knight Initiative on the Future of Journalism Education.
However, for all its successes, the college faces a number of challenges. While students remain successful in national competitions and in the job market, the college remains significantly under resourced. For example, the CoJMC has fewer state-aided budget dollars per faculty member and per student than any other college at UNL. It also has the lowest number of FTE faculty on campus. But the burgeoning enrollment in advertising and public relations has led to a significant mismatch in the FTE-per-student ratios within the college, creating challenges with hiring adjuncts and controlling class sizes. Additionally, the recent transition to professional advising, while a plus for students and faculty, has created overwhelming demand on the two advisers, each of whom has some 530 advisees, a far higher load than any other advisers on campus.
Enrollment growth, curriculum change and an inherent reliance on rapidly evolving technology create additional personnel, space and equipment needs as faculty strive to meet the challenge of preparing students for success in evolving communications fields.
Our mission is to graduate highly competent professionals who have acquired communication and critical thinking skills appropriate to journalism and to advertising and public relations. We hold true to the core principles of journalism and mass communication education and as leaders of the digital communications environment. Our mission is grounded in the First Amendment of the Constitution, which gives us a unique responsibility to serve the needs of a diverse society. Through excellence in teaching and research, we educate ethical, socially responsible, well-‐‐rounded and fair-‐‐ minded graduates who will carry those traits into the real world.
We are integrated and innovative, positioned for the future. We graduate students with the skills, knowledge and flexibility to thrive in an evolving marketplace. We are one college in our connections to this university, our peers and our industries. To accomplish all or our ambitions however, we need to be a strategic priority at UNL.
We are committed to:
- Excellence in teaching, research and creative scholarship, and engagement
- Diversity and inclusiveness in thought, programs, faculty, staff, and students>
- Equity, collegiality and respect>
- Top-quality teaching and learning opportunities for all students with an emphasis on what Eric Newton of the Knight Foundation has called, “the teaching hospital model,” rigorous assessment and integrated, experiential learning in diverse disciplines>
- Professional and intellectual leadership in the discipline – regionally, nationally and internationally>
- Assurance that the college’s curriculum is leading change in professional practice and innovative in programs and content>
- Assurance that the college is a leader in both creative scholarship and applied and theory-grounded empirical research>
- Delivery of a state-of-the-art curriculum that reflects excellence in the foundational tenets of the discipline, is proactive in creating and applying advanced media technologies and drives innovation through research and practice>
- Development of new majors, minors and certificates, e.g., a sports media and communication major, a visual communication major, and minors in journalism, broadcasting, advertising and public relations and a certificate in social media>
- Growth of the master’s program>
- Create an Interactive Digital and Social Media Hub that will focus on an innovative, cutting-edge curriculum, providing students with the skills necessary for future careers. It will incorporate:
- An Emporium-style model for teaching visual communications
- An Interactive Digital and Social Media Hub that will become an integrated social media content creation space for advertising and public relations, broadcasting and journalism, producing well-trained graduates in social media, analytics, predictive modeling and digital storytelling content
- Support faculty research and experimentation with emerging media
- Expand and renovate Andersen Hall. The changes would include:
- The Interactive Digital and Social Media Hub, in the immediate future
- Space for the Mobile Media Center, Makers’ Space, 3-D, Virtual Reality, the Drone Lab and other yet-to-be-developed media
- Faculty and staff offices and other facilities
- Renovation of existing spaces in Andersen Hall by 2020, including renovation of all windows in the building, air conditioning, technological infrastructure, remodeling of spaces, including the auditorium.
- Creation of additional mid-size classrooms to accommodate the growing number of students in non-skills courses by combining smaller classrooms.
- Creation of a state-of-the-art multi-purpose presentation room on the third floor to support our award-winning capstone courses and give students the opportunity to pitch their work to real-life clients. The room will also have modern video-conferencing capabilities
- Remain Accredited through the Accrediting Council on Education in Journalism and Mass Communications
Maintaining accreditation serves as proof that the College of Journalism and Mass Communications maintains a standard of education on par with our peer institutions; ensures excellence in all areas of our operations; and serves as a pathway to ensure a thorough, cyclical review of the college’s functions. The College of Journalism and Mass Communications is the only ACEJMC-accredited program in Nebraska. The college wishes to continue that distinction.
- Develop a cohort-based sustainable long-term assessment plan
- Revise the diversity and inclusiveness plan
- Address weaknesses identified in most recent ACEJMC site-team report, specifically a sense that news-editorial journalism overly dominates the college and a need for more advertising and public relations faculty to better meet student enrollment
- Prepare the self-study report by July 1, 2016
- Create a Sports Media Center
Students and potential students seek careers in sports journalism and communications. Research conducted by the college has shown students have a great interest in sports communications across our fields – visual communications, journalism, broadcasting, advertising and public relations. A Sports Media Center will attract students to the college by offering education and training in a highly sought-after specialization. It will help retain students by offering them the opportunity to work with a diverse set of employers in the sports industry.
- Establish a Certificate in Sports Communications
- Hire a sports communications faculty member
- Establish a Sports Communications major
- Support faculty research related to sports media
- Partner with Husker Athletics and with industry partners such as the Lincoln Journal Star, the Omaha World- Herald, Scripps’ Channel 3 in Omaha, Gray Media’s Channel 10/11 in Lincoln and affiliates in Grand Island, North Platte, and other areas, and with area advertising, public relations, sports marketing and technology companies
- Raise funds for an endowment to support a sports media center
- Establish a Center for Social Justice, Social Entrepreneurship, Public Service and the Media
The CoJMC offers courses in media and social justice, social entrepreneurship and public service communications with a current focus on global poverty, human trafficking, refugees and Native Americans. The college is dedicated to inclusiveness, social justice and public service. A formalized program will provide the necessary infrastructure to engage Millennials, who, research shows, have tremendous interest in these topics. It will engage current students; will provide support for faculty to enhance their research and creative activities in these areas; and will enable the college to experiment with innovation in communications to serve these important populations.
- Establish a committee to recommend an administrative structure
- Hire or appoint a program coordinator
- Support research in social entrepreneurship, social justice and public service related to media
- Raise funds for an endowment to support a Center for Social Justice, Social Entrepreneurship, Public Service and the Media
- Position CoJMC at the nexus of Science, Technology, Engineering, Arts, Math-Health (STEAM-H) communications
The college has a growing interest in communications related to science, technology, engineering, arts, math and health. Establishing partnerships around STEAM-H will allow CoJMC to solidify interdisciplinary connections with the University community, provide opportunity for innovation in teaching and learning of STEAM-H curriculum, and for faculty to partner with others on campus to pursue research and creative activities in areas of interest. The college already has established programing with the College of Business Administration and the College of Engineering.
- Develop and execute a curricular partnership with the College of Engineering
- Expand technical writing offerings for the Institute of Agriculture and Natural Resources and the College of Engineering, including its Omaha campus
- Develop a faculty expertise cluster in health communications and health communications research
CoJMC Contribution to UNL goals
How CoJMC Goals and Outcomes Align with UNL’s Four R’s – Recruitment, Retention, Research and Reputation
Goal 1: Increase Enrollment by 20%, from 1,042 (fall 2014) to 1,250 (fall of 2020), ensuring increases among undergraduates, graduate and minority students.
Goal 2: Maintain a 6-year graduation rate above 70%, increase four-year graduation rate to 60%, and maintain the highest job placement rate on campus.
Goal 3: Increase research publications and creative activity by 100% and research expenditures by 50%.
Goal 4: Increase the college’s national and international awards and reputation.
The following grid shows how the college’s priorities align with UNL’s four R’s: