Integrated Media Communications

The Integrated Media Communications (IMC) specialization is designed for early-career professionals who want to enhance their skills in a rapidly changing media environment in the context of advertising and public relations.

Integrated Media Communications

The Integrated Media Communications (IMC) specialization is designed for those who want to enhance their skills in a rapidly changing media environment in the context of advertising and public relations. The IMC specialization is available on campus and online and requires the following:

  • Minimum of 36 credit hours
  • At least 18 hours in the major (courses in the College of Journalism and Mass Communications)
  • 9 hours of related coursework in marketing or 9 hours of related coursework in communications
  • At least 12 of the total 36 credit hours in courses open exclusively to graduate students (900 or 800 level without 400 or lower counterparts)
  • No thesis or professional project required although students may choose to complete a professional project instead of the capstone course

Students may choose additional hours of electives or related coursework in communications, marketing, or other disciplines with advisor approval, provided a minimum of 18 hours of credit is earned in the major, consisting of courses in Advertising and Public Relations and other courses in the UNL College of Journalism and Mass Communications. Courses in marketing and communications may be taken from UNL and as transfer credits from UNK or other accredited institutions. Up to 18 hours may consist of transfer credits; transfer credits other than those from the UNK partnering departments of Marketing and Communication must be approved by the advisor and the Graduate Chair in the UNL College of Journalism and Mass Communications.

Integrated Media Communications (option ll)

1. Required Courses (12hrs)
  ADPR 830 Advertising Issues and Strategies* 3 cr.
  ADPR881 Advertising and PR Research* 3 cr.
  ADPR 884 Brands and Branding* 3 cr.
  ADPR 930 Integrated Media Communications Capstone* 3 cr.
 
2. Electives in the Major (6hrs)
  Graduate level courses in ADPR, JGRD, JOUR, JOMC, BRDC  
 
3. Related Coursework (9hrs)
  Choose 9 hrs in Marketing or 9 hrs in Communications
      Marketing Courses
      ~UNL Marketing courses on campus and online
      ~UNK Marketing courses online, including:
  MKT 830P International Marketing 3 cr.
  MKT 838P Consumer Behavior 3 cr.
  MKT 856 Marketing Management Seminar* 3 cr.
  MKT 857P E-Marketing 3 cr.
  MKT 860P Strategic Product Management 3 cr.
        Communication Courses
      ~UNL Communication Studies offers a few on campus courses to JMC Masters students by permission.
      ~UNK Communication courses online, including:
  SPCH 845P Diffusion of Innovations 3 cr.
  SPCH 851P Leadership Communication 3 cr.
  SPCH 852P Theories of Organizational Communication 3 cr.
  SPCH 854P Intercultural Communication 3 cr.
  SPCH 856P Rhetorical Theory 3 cr.
 
4. Additional Electives or Related Coursework (9hrs)
  May include courses in the major, communications, marketing, or related disciplines with advisor approval.  
36 hours total

* open to graduate students only