The new Social and Traditional Media Analytics and Research Tools Lab melds cutting-edge research with experimental learning. This state-of-the-art facility includes a high-tech research lab for health communication, social justice and esports, and a versatile classroom with advanced AV systems for interactive teaching and media experimentation. By enhancing the college’s educational and research capabilities, the SMART-Lab prepares students for the evolving media landscape.
Overview
The SMART-Lab will be a state-of-the-art facility that bridges research and industry practice. This project involves transforming two key spaces: a dedicated research lab and a versatile classroom, designed to enhance the college’s educational and research capabilities.
- Research Lab: Featuring high-performance computers with specialized software, this lab will facilitate experiments and focus groups in areas like health communication, social justice, and esports. A one-way window into an adjoining classroom fosters seamless integration of research and practical application.
- Flexible Classroom: Currently an underutilized studio, this space will be equipped with an advanced AV system for interactive teaching. An access point to a storage room allows it to be converted back into a studio for media experimentation, meeting diverse academic and production needs.
This integration creates a unique environment where research and industry intersect. The renovation is a significant investment in the college’s future, offering an immersive educational experience that prepares students to excel in the evolving media landscape.
Experiences
“The SMART-Lab transforms our research capabilities, allowing us to explore new frontiers and impact the media industry. With advanced tools, we can conduct pioneering studies, keeping our research innovative and significantly contributing to the evolving media landscape.” - Cory Armstrong, associate dean for research and faculty affairs
Impact of Your Donation
Your generous donation will make a significant impact on the future or jouranlism and mass communications.
- Transformative Student Experience: Unparalleled opportunities for cutting-edge research and hands-on media production will equip students with essential skills and knowledge for a rapidly evolving industry.
- Enhanced Faculty Capabilities: With advanced tools and versatile spaces, our faculty will conduct innovative research and deliver interactive, impactful teaching, fostering a collaborative environment.
- Shaping the Future: Your investment will bridge the gap between academia and industry, developing future leaders in journalism and mass communications and ensuring our college remains at the forefront of academic excellence and innovation.
The SMART-Lab is more than a space; it’s an investment in the future of journalism and media. By supporting this project, you will play a vital role in shaping the next generation of media professionals.
Empower Transformational Research & Innovation: Support the SMART-Lab
The renovation project presents significant funding needs and exciting opportunities for contributors to make a lasting impact. The total estimated cost is approximately $250,000.
Donors have a unique opportunity to support the next generation of media professionals by investing in this critical infrastructure, ensuring access to the tools and spaces needed for cutting-edge research and dynamic educational experiences. Every contribution moves us closer to realizing this vision, driving academic excellence and innovation in journalism and mass communications.
