You will have both in-class and out-of-class experiences that help you shape yourself into the professional you aspire to be. Our classroom experiences provide hands-on learning that not only enhances your skills but also helps you build a standout resume. Additionally, our education abroad programs and numerous co-curricular and extracurricular opportunities allow you to broaden your academic journey, gain recognition for your work, and connect with industry professionals.
The Experience Lab
The Experience Lab gives students a chance to gain hands-on experience from the first semester they enroll in the College of Journalism and Mass Communications at UNL. Working with faculty liaisons and professional mentors, students will build their academic skill set while exploring their professional interests in one of the college's media outlets or agencies.
Opportunities in the Classroom
Bateman Case Study
The PRSSA Bateman Competition is a prestigious national case study competition that challenges public relations students to research, plan, implement, and evaluate a comprehensive public relations campaign. It provides students with hands-on experience, allowing them to apply classroom knowledge to real-world situations and develop critical thinking and communication skills.
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Depth Reporting
The UNL CoJMC Depth Reporting program investigates a consequential issue each semester and produces a multimedia depth report published on the Nebraska News Service. Students gain hands-on experience in investigative journalism, applying their classroom knowledge to real-world issues and developing critical thinking, research and multimedia storytelling skills.
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Global Eyewitness
The UNL CoJMC's prestigious Global Eyewitness program immerses students in international settings, empowering them to document and share narratives of how people are confronting and overcoming the greatest challenges of our time. Through rigorous fieldwork and in-depth storytelling, participants develop the skills and insights needed to illuminate global issues and inspire change.
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NSAC
The American Advertising Federation's National Student Advertising Competition is a premier event that challenges students to develop a comprehensive advertising campaign for a real-world client. Through rigorous research, creative development, and strategic planning, participants gain invaluable hands-on experience, honing their skills and preparing for successful careers in the advertising industry.
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Education Abroad
Discover the transformative power of education abroad with the UNL College of Journalism and Mass Communications, where immersive global experiences enhance your academic journey and professional growth. Explore our upcoming trips and prepare to broaden your horizons, gain new perspectives, and build lasting connections in the world of media and communication.
Co-curricular & Extra Curricular Opportunities
Student Media & Agencies
Working for one of our college’s media outlets or agencies provides you with invaluable hands-on experience, allowing you to apply your classroom knowledge to real-world projects. This opportunity not only enhances your skills but also helps you build a professional portfolio that will make you stand out in the job market.
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Student Competitions
Entering competitions offers you the chance to gain recognition for your work and enhance your resume, showcasing your talents and achievements to future employers. Awards validate your skills and creativity but also sets you apart by highlighting your dedication and excellence in your field.
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Student Organizations
Joining student clubs provides opportunities to connect with peers, build a supportive community, and network with professionals in your field, enriching your academic experience and paving the way for future career opportunities.
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