A Big Ten graduate certificate in Sports Promotion will equip you with the skills to navigate the evolving landscape of sports media, marketing and fan engagement. Designed for professionals looking to advance their careers in sports communication, this fully online certificate requires only four courses to complete. Plus, if you choose to pursue a full Master of Arts degree, you’ll already be a third of the way there.
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The Sports Promotion graduate certificate consists of 12 credit hours.
You'll take 1 required 8-week course, along with 3 electives.
You can complete the program in as quickly as 1 year, while enrolled part-time.
Required Course
ADPR 884
BRANDS & BRANDING
Explore the managerial structures, techniques, research, budgeting, strategic planning and overall decision processes behind effective branding and advertising.
Choose 3 Electives
SPMC 864
SPORTS MEDIA RELATIONS & PROMOTIONS
Examine the dynamic relationships between sports organizations, the media and the public, and study the background and unpredictable nature of the sports industry.
SPMC 877
CONTENT STRATEGY IN SPORTS PROMOTION
Develop innovative strategies using emerging media technologies to enhance sports branding and audience engagement.
SPMC 875
SPORTS PROMOTION & ENGAGEMENT
Learn how to reach, engage and communicate with sports industry consumers and media professionals.
SPMC 878
SOCIAL AND DIGITAL MEDIA FOR SPORTS PROMOTION
Apply critical thinking and media skills to create engaging social and digital sports promotions.
SPMC 876
PLANNING FOR SPORTS EVENT PRODUCTION
Discover the best practices for producing sports events and the entertainment behind it all— from in-game promotions to sponsor integration.
Admission Requirements
The Sports Promotion program accepts applications year-round and admits students on a rolling basis for the fall, spring, and summer semesters.
A completed Graduate School application includes the following:
- Official transcripts from all institutions previously attended
- Completed graduate school application and application fee
- Verification of English proficiency is required if native language is not English
- GRE or GMAT scores are NOT required
- Current resume
- Three professional or academic references
- Statement of purpose
Application Deadlines
Fall (August) Start
Priority Admission: July 1
Admission Deadline: August 1
Spring (January) Start
Priority Admission: November 1
Admission Deadline: December 1
Summer (May) Start
Priority Admission: April 1
Admission Deadline: April 25
Tuition, Fees, and Financial Aid
Graduate tuition is assessed by the credit hour and the program. Professional programs may differ. See below for a full listing of the tuition rates that apply to the Sports Promotion program. Learn more about tuition and fees at the University of Nebraska-Lincoln, including all estimated cost components.
Students are encouraged to:
File the Free Application for Federal Student Aid (FAFSA) form by the deadline to determine their eligibility for federal and state funds as well as scholarships.
Check with your employer to see if they provide financial support for earning your graduate degree.
*The following tuition and fees were posted for the 2025-26 academic year. Rates are subject to change and will be posted on this page as soon as possible.
| ||||||
| Per Credit Hour | 3 Credit Hours |
|
| Per Credit Hour | 3 Credit Hours |
Online Tuition | $365.00 | $1,095.00 |
| Online Tuition | $724.00 | $2,172.00 |
Fees included in Online Tuition and Fees |
| Fees included in Online Tuition and Fees | ||||
Technology Fee | $11.00 | $33.00 |
| Technology Fee | $11.00 | $33.00 |
Library Fee | $8.25 | $24.75 |
| Library Fee | $8.25 | $24.75 |
Online Course Fee | $35.00 | $105.00 |
| Online Course Fee | $35.00 | $105.00 |
Registration Fee |
| $20.00 |
| Registration Fee |
| $20.00 |
University Program and Facility Fees* | Waived | Waived |
| University Program and Facility Fees* | Waived | Waived |
Total Online Tuition and Fees | $419.25 | $1,277.75 |
| Total Online Tuition and Fees | $778.25 | $2,354.75 |
* The University Program and Facility Fees are only waived for online courses
In accordance with Federal Financial Aid requirements, Nebraska provides an estimated Cost of Attendance as a standardized estimate of the overall cost of the University of Nebraska-Lincoln for a specific period. It represents the best estimate of expenses a student might expect to incur.
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If you have questions about our graduate programs or navigating the application process, contact us.