As Head of Marketing at 3STEP Sports, the nation’s largest and most impactful youth sports club and event operator, Tari leads Marketing, communications, and sponsorships to create content, experiences, and partnerships that move at the speed of youth sports. 

An accomplished C-suite executive, Tari has a proven track record in growth strategy, marketing communications, and value creation in founder-led and private equity-backed businesses. Previously, as Managing Director and Chief Growth Officer at Erie Street Growth Partners, she led the growth and transformation team responsible for creating value within the firm’s $2+ billion portfolio, including top agencies 3Q Digital (acquired by DEPT), Trailer Park Group, and 50,000feet.

Tari’s career spans roles at industry-leading brands and agencies, including Edelman, Cars.com, and iCrossing, where she led strategic initiatives to launch new products and evolve market positioning, resulting in significant revenue growth. 

A graduate of the University of Nebraska, Lincoln, with a BSc in Journalism and Advertising, Tari is a board member of 8th Light, a software consulting firm, and an active member of Chief, an executive women's network. She lives in Chicago with her family and is enjoying her “sports era” as a Marketer, as well as a dedicated soccer and softball mom.