Madeleine (Maddie) Leblanc joined the College of Journalism and Mass Communications as a professional-in-residence for Buoy during the fall 2024 semester.

Leblanc is currently an associate creative director at Firespring, where she focuses on enhancing the quality and impact of creative deliverables. In this role, she leads the development and execution of creative concepts for campaigns, ensuring Firespring’s brand—and the brands of its clients—are represented with excellence and originality across all channels. She collaborates with cross-functional teams to facilitate creative ideation, provides actionable feedback to refine deliverables, and drives innovative solutions to meet client objectives.

Before stepping into her current role, Leblanc served as a social media content strategist at Firespring, where she crafted and implemented organic and paid social media campaigns.

Leblanc graduated from the University of Nebraska-Lincoln with a bachelor’s degree in journalism, majoring in advertising and public relations. During her time at the university, she gained hands-on experience as a copywriter for the National Student Advertising Competition and as an account executive for Jacht, one of the college’s student-run advertising agencies. She was also a member of the UNL Honors Program, where she leveraged her thesis to create an integrated social media marketing campaign with an emphasis on secondhand fashion.