Lauren Flowerday is lecturer/t in the College of Journalism and Mass Communications, who has also served as a  Professional-in-Residence at Heartland Pulse since the fall of 2024. A 2014 summa cum laude graduate of the College of Journalism and Mass Communications, Flowerday was a member of the third Jacht cohort. She also served as social media manager for the National Student Advertising Competition team that won state and participated in nationals in 2013-14.

Flowerday began her career in social media at Firespring in 2014. In 2020, she founded Flowerday & Co., a digital studio that helps authors, podcasters, and influencers build genuine connections with their audiences. She has worked with New York Times-featured and best-selling authors, iHeartRadio award-winning podcasters, and socially-conscious influencers. Her clients have been featured in major publications like The New York Times and Apartment Therapy. Her social media work has gone viral multiple times.

A Midwest-based social media strategist with over 10 years of experience, Flowerday enjoys spending time with her 9-month-old son, following royal news, watching "Gilmore Girls" with her husband and reading.