Dani Chaney is the product marketing manager for professional services at Encoura. In this role, she develops go-to-market plans, content, positioning statements and target personas for email campaigns, website copy, marketing collateral and sales presentations. Chaney supports and develops marketing/sales tools for regional directors, collects feedback from sales and service teams to inform product positioning and works closely with product management on new product releases. She researches the enrollment services and digital marketing field in higher education to understand the competitive marketplace and key differentiators of Encoura's services.

Chaney is also the owner and content strategist at Chaney Made LLC. She partners with businesses in regulated industries to enhance their social media and content marketing efforts. She provides copywriting and strategy support to clients in tourism, retail and other sectors.

Chaney has been an adjunct lecturer in technical communication at the University of Nebraska-Lincoln since 2019. She works directly with students to apply technical writing and communication strategies in the workplace, providing instruction and feedback.

Chaney was the associate director of marketing operations at the University of Nebraska-Lincoln from 2020 to 2022. She operationalized marketing and communication strategies for the admissions, scholarships and financial aid offices and the university registrar. She managed communications for over 3,500 prospective students and supervised a creative team of eight.

From 2018 to 2020, Chaney was the senior content & client strategy manager at Social Assurance, where she managed a creative team and developed content and client management best practices. She also onboarded, managed and grew client relationships, handling over 30 accounts.

Chaney's earlier roles include senior creative writer and social media strategist at Nelnet, digital strategist/writer at Antidote 71, copywriter/producer at RCG Advertising and Media and corporate marketing specialist at Allen Press.

Chaney holds a graduate certificate in public relations & social media from the University of Nebraska-Lincoln, graduating summa cum laude, and bachelor of arts degrees in communication and English from Ottawa University, graduating magna cum laude with distinction in both degrees.