Kevin Wise, professor of advertising at the University of Illinois at Urbana-Champaign, will speak on Friday, April 1. From 10:30-11:30 a.m. in 114 Andersen Hall. He will share some of his recent work and be available to visit with CoJMC faculty and staff. In addition to sharing his recent studies, Wise will give tips on how to craft an effective elevator pitch for your research.
Wise has worked at the College of Media at the University of Illinois at Urbana-Champaign since 2013. Prior to working at the College of Media, he spent 9 years at the Missouri School of Journalism, where he co-founded and co-directed the PRIME Lab and taught in the School’s Strategic Communication sequence. His research explores the psychology underlying interactive media use. In other words, how do different attributes of medium, message, person, and situation influence the processes and outcomes of media use? He primarily addresses this question through experiments that measure physiological and self-report indicators of cognition, emotion, and motivation. Wise got his Ph.D. in Communication from Stanford University.
In his talk "Automated Media Interfaces, Psychological Processing, and Time Perception," he'll share some ongoing studies exploring psychological responses to new media interfaces such as artificial newscasters and advertising decision engines. He'll also present some emerging work about how different features of new media platforms may shape our experience of time.
