Liz Paul, director of global insights at The Clorox Company, was named the College of Journalism and Mass Communications’ Worick visiting professor in market research for the 2024-2025 academic year. From Nov. 11 through Nov. 14, Paul was on the University of Nebraska-Lincoln campus, sharing her industry expertise with students in advertising and public relations courses.
Paul's career in advertising and marketing began at Leo Burnett in Chicago, where she worked on brands like Kellogg’s, developing research-driven creative strategies and spearheading business-building initiatives. She later moved to Leo Burnett Mexico as an account director for Procter & Gamble, gaining valuable experience in international markets.
She then joined J. Walter Thompson as the Latin American regional director for major accounts, including Kellogg, Kraft and Unilever. Paul became general manager of JWT Mexico, where she oversaw 220 staffers and was the first female general manager of an advertising agency in Mexico.
After returning to the U.S., Paul became director of research and strategy at Amazon Advertising, a San Francisco-based agency specializing in connecting progressive brands with forward-thinking consumers. She worked with clients like Kashi, Yogi Tea and Bear Naked, before joining Clorox’s marketing team.
At Clorox, Paul currently leads the Hidden Valley Ranch brand, shaping marketing efforts and spreading what she calls “Ranch Love.”
“Liz is an extraordinary expert in understanding real consumer insights,” said Brian Hubbard, assistant professor of practice. “She was the ideal person to teach our students how to uncover and utilize insights effectively.”
While on campus, Paul worked with advertising and public relations classes, including Jacht, the college’s student-run agency and the Bateman Case Study Competition team. She also mentored the UNL National Student Advertising Competition Team, which is preparing a campaign for AT&T. Following her visit, Paul will continue to mentor students virtually throughout the year.
The Worick visiting professorship is supported by the Dick Worick Visiting Professorship in Market Research Fund, established in 2015 by Dick Worick, retired founder and chairman of the MSR Group in Omaha.
“We are incredibly grateful to Dick Worick for his continued support of our students through the Worick Visiting Professorship in Market Research,” said Shari Veil, Jane T. Olson Dean. “His gift allows us to bring top industry leaders like Liz Paul to campus, providing our students with unparalleled access to real-world expertise that enhances their education and prepares them for future careers.”
Previous Worick visiting professors include Mark Truss, worldwide director of brand intelligence for J. Walter Thompson (now VML), Diane Krajicek, former senior brand strategist and director of research for Bailey Lauerman, and Jen Urich, CEO and founder of Sparrow Strategy.
