We are excited to announce the launch of a new Experience Lab focused on esports and live event production beginning Fall 2026.
The Esports Event Experience Lab will operate as a student-led design and event agency, producing real-world, game-based and esports-oriented experiences for active clients across Nebraska. Students will take ownership of the full event lifecycle, from client discovery and concept development to proposal pitching, run-of-show design and live event execution.
Unlike our other Experience Labs, this pilot will be application-based for Fall 2026. Enrollment will be capped at 25 students, and admission will be granted through a competitive review process to build a strong founding cohort. After the pilot semester, the lab is expected to transition to open enrollment like our other programs.
During the semester, students will:
- Operate as a functioning event agency serving real clients
- Develop experiential concepts and pitch proposals
- Build production timelines and showrun documents
- Manage logistics, budgeting and event execution
- Deliver at least two fully realized esports events
The course will meet on Tuesdays from 3:30 to 5:20 p.m. in the Pepsi Lab.
Applications will open next week and close on March 18. Selected students will receive a registration code to enroll.
If you are interested in esports, event production, experiential marketing or entertainment entrepreneurship and want to be part of the founding team that builds this lab from the ground up, we encourage you to apply.
