The College of Journalism and Mass Communications won two PRISM awards and two Merit awards from Lincoln’s American Marketing Association (AMA) chapter.
Two PRISM awards and one of the Merit awards were won by students who worked on a bilingual campaign for Fox Deportes to increase awareness of the live broadcast among Hispanic millennials.
To engage with millennials, these students created a tagline “Famila, Football. Fox Deportes.”, and a new app centered around Fantasy Football.
Award Type: PRISM
Category: Marketing Maverick— Student
Campaign: FOX Deportes: Familia. Football. FOX Deportes
Award Type: PRISM
Category: Apps— Student
Campaign: FOX Deportes: Your Weekend Starts on Thursday
Award Type: Merit
Category: Marketing Research— Student
Campaign: FOX Deportes: Your Weekend Starts on Thursday
CoJMC also won a Merit award for student work on a campaign for United States Special Operations Command called “Go Beyond”.
Award Type: Merit
Category: Consumer Marketing Campaign— Student
Campaign: United States Special Operations Command: Go Beyond
In addition to CoJMC’s winnings, The National Student Advertising Campaign (NSAC) Team brought home two PRISM awards and a merit award.
The NSAC team worked with Wienerschnitzel to develop campaign to elevate the national perception of hot dogs.
Award Type: PRISM
Category: Marketing Research— Student
Campaign: “Don’t Hide Your Pride” Wienerschnitzel
Lead: Natalie Roetman
Award Type: PRISM
Category: Media Plans— Student
Campaign: “Don’t Hide Your Pride” Wienerschnitzel
Leads: Lauren O’Malley, Sara Teft
Award Type: Merit
Category: Consumer Marketing Campaign— Student
Campaign: “Don’t Hide Your Pride” Wienerschnitzel
Check out the AMA website for all PRISM 2020 award winners. https://www.amalincoln.org/2020-prism-award-winners/
