Incoming senior advertising and public relations major Mai Vu was awarded a public relations scholarship from the Nebraska chapter of the Public Relations Society of America (PRSA).
Each year, PRSA Nebraska distributes scholarships to students in the Public Relations Students Society of America Nebraska chapters to encourage member’s learning and future public relation endeavors.
“I feel like all of my efforts trying to strive for academic excellence in college and in the national competition have paid off and been recognized,” Vu said. “I am incredibly grateful for having dedicated teammates and helpful professional advisors who have worked with me.”
Vu was a member of the 2022 Bateman Case Study Competition Team. For the first time in the University of Nebraska-Lincoln’s history, the team won first place in the national competition.
As the team’s writer, Vu contributed in many ways to the team’s integrated communications and health advocacy campaign called “1 is Still 1.” The goal of this campaign was for UNL students to know why lymphoma sucks, know how to advocate for every “1” in their age group who has been or may be diagnosed with lymphoma, and know how to advocate for their own health.
“After working on the competition, I feel confident in saying I can develop and execute a public relations campaign from start to finish,” Vu said “The Bateman Case Study Competition has not only helped me grow in my public relations skills, it also helped me realize that I want to work in public relations for my future career.”
The Bateman team’s advisers were Dane Kiambi, associate professor of public relations and Sheri Sallee, CoJMC alumna and former faculty member with nearly 20 years of health communications experience.
“Mai thrives on problem solving, creative concepting and writing. She elevates every facet of PR and brings a needed international perspective to the field," Sallee said. “Mai pushed her Bateman team to consider how ableism affects young adults with cancer. Her leadership exemplifies PRSA’s professional value of advocacy.”
