Junior advertising and public relations and graphic design major Ashleigh Kawaoka won the 2021 Bailey Lauerman Design Diversity in Nebraska Challenge on Friday, Nov. 5, 2021.
Kawaoka competed against two other CoJMC students, advertising and public relations and sports media and communication freshman Alana Ross and broadcast production and emerging media arts sophomore Sebastian Vladimir.
The students entered the challenge for the chance to win a $1,000 scholarship and to have their design displayed as a mural on the south wall of the Bailey Lauerman Student Commons on the third floor of Andersen Hall.
They had two weeks to create a design that celebrates the power of diversity in Nebraska. Students were also encouraged to try making a motion design, in addition to their static design.
This year’s judging team was Bailey Lauerman CEO Greg Andersen and Bailey Lauerman Creative Director Casey Stokes. Andersen and Stokes judged the student designs off the following criteria: specifications, innovation, design principles impact and takeaway.
After Andersen announced Kawaoka as the winner, he also announced that all three competitors would have the chance to work with designers at Bailey Lauerman in one-on-one sessions to keep working on their submitted designs so they can use them in their professional portfolios.
After working with a Bailey Lauerman designer, Kawaoka’s design will be installed as a mural on the third floor and as motion design across all of the digital screens in Andersen Hall.