Nancy Mitchell

Nancy Mitchell, Ph.D.


Advertising & Public Relations

Nancy Mitchell has taught a variety of courses, including advertising and public relations principles, design, copywriting, research and strategy, campaigns, introduction to mass media and media ethics since joining the faculty in 1990. She served as Director of General Education (ACE) and Undergraduate Education Programs from 2008 until 2017. Prior to the campus administrative role, she was chair of the advertising department for 11 years before chairing the graduate committee in the college.

She worked as an advertising and media professional for 15 years before entering academe, gaining experience as a copywriter, designer, editor, fundraiser and magazine editor in an array of businesses including a large department store, a publishing company, an advertising agency, a newspaper and a Public Broadcasting System affiliate. Prior to her tenure at the University of Nebraska, she taught at West Texas A&M University.

She is a co-author with Sandra Moriarty and Charles Wood on a leading textbook for introductory courses in strategic communication, Advertising & IMC: Principles and Practice, 11th Edition, published by Pearson (2019). Other research and outreach activities focus on creating effective messages to underrepresented groups, ethical issues and assessment of student learning.

Her involvement on campus includes participation in the Chancellor's Speakers Bureau, chairing the Chancellor's Commission on the Status of Women, chairing the Academic Planning Committee and participating on committees revising the University of Nebraska-Lincoln's general education requirements. She has helped students become active in civic engagement. Nationally, she served as Advertising Division Head for the Association for Education in Journalism and Mass Communications. She was the treasurer and a past chair of the publications committee for the American Academy of Advertising. She serves on the editorial boards for Journal of Advertising Education and Journalism and Mass Communication Educator.

She earned her undergraduate degree at Northwestern University's Medill School of Journalism, master's at West Texas A&M and Ph.D. at the University of Nebraska.

Curriculum vitae available upon request.