John Schrader

John Shrader , M.S.

Assistant Professor,
Sports Media & Communication Coordinator

Sports Media


John Shrader teaches sports and broadcasting courses, specializing in all aspects of sports media and broadcast presentation, reporting and writing. He is the coordinator of the new Sports Media and Communication major.

Shrader comes to University of Nebraska–Lincoln after six years at Long Beach State where he taught journalism, sports and broadcast classes. This is a return to the university for John, who got his bachelor’s degree here before embarking on a career in sports radio and TV that lasted more than 35 years. [He is a proud alum of KRNU, one of its former Sports Directors.] After brief stops in TV in Kearney (NTV Network) and Hastings (KHAS), he worked for 30 years in San Francisco.

His Bay Area resume includes 15 years at KNBR, one of the top sports radio stations in the country where he was one of the first radio reporters to cover a professional team full time. Shrader covered the San Francisco 49ers year-round for nearly a decade, in addition to his other duties as an anchor, reporter and talk show host. He covered a number of Super Bowls, World Series, and Major League Baseball All-Star Games. On television, Shrader was an announcer for the Oakland Athletics, Golden State Warriors. He won an Emmy for his work as a host and reporter on Comcast Sportsnet’s Game 7 playoff broadcast of the San Jose Sharks. He worked for more than ten years as a sports anchor on Bay Area TV stations, KNTV and KICU.

As a long-time observer of sport, Shrader’s scholarship focuses on broadcast presentation and representation, national identity of sport, ethics and social media. He is part of a team of faculty who teach American students in Valencia, Spain in the summers.

Shrader has done regular media criticism and commentary on KTTV television in Los Angeles and KCBS radio in San Francisco. He has reported for NPR affiliate KCRW in Santa Monica, and has done soccer play-by-play on FS1 and FS2. He was the long-time voice of both the San Jose Earthquakes of Major League Soccer and San Jose State football and basketball. He has produced and hosted a radio show and podcast “Watch the Media” since 2013. He produced an award-winning documentary film, “Conflicted: The Barry Bonds Home Run Chase,” about the media coverage of Bonds’ chase for the all-time home run record. Shrader’s other documentaries include “Baseball’s Social Gathering,” an examination of the new digital and social media reporting responsibilities of those who cover MLB.

Shrader has a Bachelor’s degree in Journalism from University of Nebraska–Lincoln and a Master’s degree with honors in Mass Communication from San Jose State. John and his wife Tina live in Lincoln. They have two grown children, and a granddaughter.