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Advertising & Public Relations
Frauke Hachtmann is a professor in the College of Journalism and Mass Communications. She joined the advertising faculty in 2002 and has developed and taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, introduction to advertising and public relations, FOX Sports University, international media, advertising and public relations research and promotional writing. She frequently teaches online courses and completed the Online Learning Consortium teaching certificate with an emphasis on mobile learning. In addition, she has led multiple short-term study abroad courses to Germany and Japan.
A native of Germany, her research focuses on international advertising education, the impact of advertising on the economy and society, the scholarship of teaching and learning, and more recently, the role of media in sport communication. Her research has appeared in the International Journal of Sport Communication, the Journal of Digital & Social Media Marketing, Advertising & Society Review, the Journal of General Education, and the International Journal of Learning, and was recognized with a Best Article Award in the Journal of Advertising Education. Part of her research has been supported by grants from Duke University and the University of Nebraska–Lincoln Research Council. In 2017, Hachtmann served as academic co-director of the UNL's inaugural Mandela Washington Fellowship, hosting 25 sub-Saharan African scholars for a six-week professional development program.
From 2015-2018 Hachtmann served as associate dean in the College of Journalism and Mass Communication, with responsibilities ranging from overseeing student services to enrollment management, curriculum development, and assessment. During that time she worked with faculty on developing and launching the college's fourth major in sports media and communication. From 2012-2018 Hachtmann also led the college's advertising and public relations sequence, home to more than 600 undergraduate majors and graduate students. Prior to being names sequence head, she directed the Hitchcock Center for Graduate Study and Professional Journalism Development in the College of Journalism and Mass Communications, which offers on-campus and online courses in three specializations. In 2010, she received a $50,000 Online Worldwide grant to develop an online specialization in integrated media communications (IMC), which launched in the fall of 2012.
In 2016, Hachtmann was selected as the Nebraska Athletic Department Alumni Master, a recognition by the Nebraska Alumni Association of alumni who have shown great promise, success, and leadership in their fields. In 2013-14, she was a Committee on Institutional Cooperation (CIC) Departmental Executive Officer and 2015-16 CIC Academic Leadership Program fellow (now Big 10 Academic Alliance). In 2012, Hachtmann was one of 18 scholars selected for the Advertising Educational Foundation Visiting Professor Program and completed a two-week fellowship at J. Walter Thompson in New York. She was one of 10 nominees for the AEJMC Krieghbaum Under-40 Award and also received the 2011 University of Nebraska–Lincoln Faculty Leadership Award for her work as part of the Faculty Leadership for Writing Initiative and the college’s 2006 Outstanding Faculty Service Award.
Prior to her teaching appointment at the University of Nebraska–Lincoln she worked for the Nebraska Athletic Department as a media buyer, editor of the Red 'N White Newsletter and in-house graphic designer for 23 collegiate sports. She came to University of Nebraska–Lincoln as a full-scholarship student-athlete on the women's tennis team. Bilingual in English and German, she brings international professional experience to the college as sales promoter for major consumer brands in Germany, including Schweppes and Reemtsma.
Hachtmann holds an undergraduate degree in advertising, an M.A. in journalism, an M.B.A. with an emphasis on international business and a Ph.D. in educational studies from the University of Nebraska–Lincoln.
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