Frauke Hachtmann , Ph.D.
Advertising & Public Relations Sequence Head
Frauke Hachtmann is a professor and associate dean in the College of Journalism and Mass Communications. She joined the advertising faculty in 2002 and has developed and taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, international media, advertising and public relations research and promotional writing. She frequently teaches online courses and completed the Online Learning Consortium teaching certificate in 2013 with an emphasis in mobile learning. In 2013-14, she was a Committee on Institutional Cooperation (CIC) Departmental Executive Officer and 2015-16 CIC Academic Leadership Program fellow.
Hachtmann's responsibilities include leading the college's advertising and public relations sequence, home to more than 600 undergraduate majors and graduate students. From 2008-12, Hachtmann directed the Hitchcock Center for Graduate Study and Professional Journalism Development in the College of Journalism and Mass Communications, which offers on-campus and online courses in three specializations. In 2010, she received a $50,000 Online Worldwide grant to develop an online specialization in integrated media communications (IMC), which launched in the fall of 2012.
A native of Germany, her research focuses on international advertising education, the impact of advertising on economy and society and the scholarship of teaching and learning. Her research about international advertising pedagogy was published in the Handbook of International Advertising Research by Cheng in 2014. Having developed and led several grant-supported short-term study abroad courses to Germany and Japan, she has documented the effectiveness of such educational opportunities. Her work was recognized with a Best Article Award in the Journal of Advertising Education in 2012. Her research has also been published in the International Journal of Sport Communication, the Journal of Digital & Social Media Marketing, Advertising & Society Review, the Journal of General Education, and the International Journal of Learning. She has presented many peer-reviewed papers at conferences including the Association for Education in Journalism and Mass Communication, the American Academy of Advertising, the International Communication Association and the Western Decision Sciences Institute. Part of her research has been supported by grants from Duke University and the University of Nebraska–Lincoln Research Council. She serves on the editorial board of the International Journal of Sport Communication and the Journal of Digital & Social Media Marketing.
In 2016, Hachtmann was selected as the Nebraska Athletic Department Alumni Master, a recognition by the Nebraska Alumni Association of alumni who have shown great promise, success, and leadership in their fields. In 2012, Hachtmann was one of 18 scholars selected for the Advertising Educational Foundation Visiting Professor Program and completed a two-week fellowship at J. Walter Thompson in New York. She was one of 10 nominees for the AEJMC Krieghbaum Under-40 Award and also received the 2011 University of Nebraska–Lincoln Faculty Leadership Award for her work as part of the Faculty Leadership for Writing Initiative and the college’s 2006 Outstanding Faculty Service Award.
Prior to her teaching appointment at University of Nebraska–Lincoln she worked for the Nebraska Athletic Department as a media buyer, editor of the Red 'N White Newsletter and in-house graphic designer for 23 collegiate sports. She came to University of Nebraska–Lincoln as a full-scholarship student-athlete on the women's tennis team. Bilingual in English and German, she brings international professional experience to the college as sales promoter for major consumer brands in Germany, including Schweppes and Reemtsma.
Hachtmann holds an undergraduate degree in advertising, an M.A. in journalism, an M.B.A. with an emphasis on international business and a Ph.D. in educational studies from University of Nebraska–Lincoln.
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