Adam Wagler, Ph.D.

Director of Undergraduate Programs and Associate Professor

Advertising & Public Relations

Adam Wagler, Ph.D., is the director of undergraduate programs and an associate professor of advertising and public relations. He is an Adobe Education Leader and an Apple Distinguished Educator.

Adam teaches design, development, and strategy courses using both interactive and traditional media. His professional background and research interests revolve around interactive media, emerging technology, and user experience (UX). Six years of professional work have been supplemented by a number of grants at UNL and contract work on websites, mobile apps, VR experiences, print design, data visualization, and analytics.

Much of his research addresses how interactive and immersive media is used to communicate messages effectively. Currently, he is exploring topics on a UX perspective with instructional technology, owned media using emerging technology, creative strategies using virtual reality in communications, and the integration of interactive media in the creative process. He has published multiple book chapters and journal articles, including in the Journal of Interactive AdvertisingJournalism & Mass Communications Educator, and the Communication Research Reports.

His Ph.D. is from University of Nebraska–Lincoln in Instructional Technology with an emphasis in UX with instructional technology in higher education. Adam holds an M.A. from University of Nebraska–Lincoln and a B.F.A. from Iowa State University’s College of Design that included a semester abroad at Swansea University in Wales.

Adam is a computer geek who loves to ride his bike, make stuff, watch people play video games, cook, and travel.