Frauke Hachtmann is the Gilbert M. and Martha H. Hitchcock Professor in the College of Journalism and Mass Communications. She joined the faculty in 2002 and has developed and taught a variety of courses, including advertising and public relations campaigns, global advertising, introduction to advertising and public relations, FOX Sports University, personal branding, crisis response advertising, and an Honors Course in crisis communication. She frequently teaches online courses and completed the Online Learning Consortium teaching certificate with an emphasis on mobile learning. In addition, she has led multiple short-term study-abroad courses in Germany and Japan. In 2021, she received the AEJMC Advertising Division Distinguished Teaching Award, and in 2025 she received the UNL Honors Innovative Teaching Award.

A native of Germany, her research focuses on crisis response advertising, the strategic use of emerging media in sports communication, and global advertising. Hachtmann recently published a book, Crisis Response Advertising: Insights & Implications from COVID-19. In addition, her research has appeared in the International Journal of Sport Communication, the Journal of Digital & Social Media Marketing, Advertising & Society Review, the Journal of General Education, and the International Journal of Learning, and was recognized with a Best Article Award in the Journal of Advertising Education. Part of her research has been supported by grants from Duke University and the University of Nebraska–Lincoln Research Council.

Hachtmann has held numerous leadership positions in national and international associations and currently serves as a member of the International Association for Communication and Sport Board of Directors. She has served as chair of UNL's Academic Planning Committee and currently chairs the Intercollegiate Athletics Committee. Dr. Hachtmann also served as associate dean in the College of Journalism and Mass Communication, with responsibilities ranging from overseeing student services to enrollment management, curriculum development, and assessment. During that time, she worked with faculty on developing and launching the college's fourth major in sports media and communication. In 2017, Hachtmann served as academic co-director of the UNL's inaugural Mandela Washington Fellowship, hosting 25 sub-Saharan African scholars for a six-week professional development program. She also led the college's advertising and public relations sequence and directed the Hitchcock Center for Graduate Study and Professional Journalism Development.

Hachtmann holds an undergraduate degree in advertising, a Master of Arts in journalism, a Master of Business Administration with an emphasis in international business, and a Ph.D. in educational studies from the University of Nebraska–Lincoln. She is also a board-certified coach specializing in evidence-based communication and behavior-change strategies to help professionals set goals and overcome personal or professional challenges.