The University of Nebraska–Lincoln College of Journalism and Mass Communications has selected five students for the 2016 Bateman Case Study Competition.
The Bateman Case Study Competition is a national case study competition, held by the Public Relations Student Society of America, for public relations students. The competition gives students an opportunity to apply their classroom education and internship experiences to create and implement a full public relations campaign.
“This competition is especially challenging because a small team of students must not only create an integrated marketing communication campaign, they also have to implement it and then measure the results,” advisor Phyllis Larsen said. “It’s a great way for them to learn as well as see the impact of their hard work.”
This is the second year University of Nebraska–Lincoln will enter the competition. In the first year the team was advised by Assistant Professor Bryan Wang and Assistant Professor of Practice Sheri Sallee, University of Nebraska–Lincoln placed in the top 15 in the nation.
Sallee and Larsen will lead this year’s team.
The goals of the 2016 campaign are to increase awareness on college campuses and in communities about student veterans, as well as increase support and networks for these individuals. The competition is held in partnership with Student Veterans of America (SVA), The Plank Center for Leadership in Public Relations and Edelman.
University of Nebraska–Lincoln CoJMC students selected for the 2016 Bateman Case Study Competition:
- Amy Kula, Lincoln, Neb.
- Ryann Lynn, Chicago
- Cara Oldenhuis, Shawnee, Kan.
- Ryan Rothman, Omaha, Neb.
- Emily Wicht, Lincoln, Neb.