The American Advertising Federation has selected University of Nebraska-Lincoln College of Journalism and Mass Communications students Olivia Wilson of Norfolk and Jane Ngo of South Sioux City for its Most Promising Multicultural Student Program.
There are 50 winners each year across campuses in the U.S. Since its inception in 1997, MPMS has jumpstarted the careers of more than 600 multicultural advertising professionals. Of the 50 winners, 11 have been from University of Nebraska–Lincoln.
"MPMS has proven itself to be an exemplary program helping to fuel the continued diversification of our industry," 2016 judge Lori Hawthorne, head of Talent Acquisition at Razorfish, said. "Many MPMS alumni have gone on to become the budding leaders and trendsetters within the advertising business. 2016 will mark the program’s 20th class and the caliber of excellence is once again higher than it has ever been."
Senior advertising and public relations majors Wilson and Ngo will be featured in Advertising Age, USA Today and the Most Promising Minority Student program book. Their resumes will also be included in the 2016 Most Promising resume database, which will be available to human resources and media professionals nationwide.
AAF’s MPMS program connects the advertising industry with the nation’s top multicultural college seniors. Each year, students from AAF’s 200 college chapters apply for the program, and a group of advertising professionals convene to select a new class of Most Promising students. Selected students participate in a four-day industry immersion program in New York that includes professional development workshops, agency visits and a recruiter’s expo.
AAF National will give a nominator award to University of Nebraska–Lincoln advertising and public relations professor Sriyani Tidball, who worked with Wilson and Ngo on their applications.
“This is a very prestigious award not just for our two students but also for our college and university,” Tidball said. “I’ve worked closely with our minority students for a couple of years mentoring and getting them ready to be able to apply for distinguished awards like MPMS. You need a very high GPA and an impressive resume just to apply, as the competition is tough.”
Wilson and Ngo will represent the University of Nebraska–Lincoln in New York City Feb. 15-18, 2016. A panel of industry judges selected 50 top-tier multicultural students from across the nation to participate in the upcoming MPMS program. Wilson and Ngo will meet and network with top professionals and other top minority students during their time in New York. They will also visit many advertising agencies and attend a Broadway show.
For more information on the Most Promising Multicultural Students Program, please visit the AAF website, http://www.aaf.org/.
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