Lincoln AMA Presents November SkillsSchool: How to run a Google Adwords Campaign

Monday, November 16, 2015 - 6:00pm

The Lincoln Chapter of the American Marketing Association will present the next in a series of lectures Friday, Nov. 20, 2015 at 12:00 p.m. – 2:30 p.m. in Andersen Hall located in the University of Nebraska–Lincoln College of Journalism and Mass Communications.

Wayne Boesiger from Tomorrow's Online Marketing will present the ins and outs of planning, creating, managing and measuring a Google Adwords campaign. Marketers need to use Adwords or other pay-per-click marketing from time to time, and this is an opportunity to learn how to get the most out of them. Wayne will provide an overview and valuable how-tos that can be put to work for organizations that very afternoon.

Boesiger has been involved in Digital Marketing Consulting for companies of all sizes since 2005. He specializes in PPC Management, SEO & Social Media. His company, Tomorrow's Online Marketing, also creates websites that are designed to easily generate leads at a very affordable price for clients.

His company is a National Award Winning Digital Online Marketing Company that specializes in Managed Pay Per Click, Search Engine Optimization, Lead Generation and Social Media. Businesses get measurable ROI on their investment that can be tracked in every way. Clients include Fortune 500, NASDAQ and well established small & mediums sized businesses.

The SkillSchool series is designed to be an in-depth, interactive set of workshops where participants dive into one area of marketing and get an overall understanding of the principles, and learn about and practice specific tactics. Be sure to bring your laptop.

Wayne Boesiger
Wayne Boesiger