Fuller recognized by Adweek
Fuller recognized by AdweekTuesday, July 11, 2017 - 1:00pm
Stacy Fuller, a College of Journalism and Mass Communications alum, has been included in Adweek’s annual list of Powerful Women in Sports. The list is comprised of 35 executives and influencers who are winning over the next generation of fans and starting strong partnerships with brands.
Fuller played a integral part in launching Havas Sports & Entertainment in January 2017, which works to leverage sports brands by making connections with their audiences. As the Executive Vice President of Creative, Fuller works across several creative specialty units, including experiential, original branded content and partnership content.
“HSE’s approach is not being experts in sports, it’s being experts in consumers,” Fuller said. “We are passion enthusiasts. This is a different way to leverage sports products. It’s not just a commercial during a game, it’s a new way to connect with consumers about things they are passionate about.”
Fuller and the team at HSE worked with sports brand TAG Heuer, which creates luxury smart watches, to highlight their sponsorship with the New York City Marathon. They wanted to create a campaign that reached their audience in a meaningful way.
Fuller created original content, with the help of top influencers in the market that was shared during the months leading up to the marathon. The five-month program concluded with a wrap-up video that followed each influencer the day of the marathon. Overall, the campaign gained 113 million impressions.
Fuller is excited to be included in this list and to show what HSE can offer their clients.
“It’s surprising to be selected for this list,” Fuller said. “I wasn’t actively seeking it out but it’s always an honor to be recognized. I hope this list will create a new way that brands think about sports and how they can use sports to reach consumers.”
During her time at the CoJMC, Fuller focused on the creative aspect of advertising and enjoyed graphic design and creating content.
She credits her well-rounded education to the wide variety of classes she took as a student at the CoJMC. Classes that taught media studies and the strategy of advertising allowed her to have a greater understanding of the field.
After graduating in 1999 she worked as an account manager but was always pitching ideas to the creative team. She joined Havas in 2001 and led Cake, a boutique content agency.